Have you ever wondered HOW people find their purpose? How people suddenly GAIN CLARITY and can trust their intuitive wisdom to do so?

Chief Purpose Officer and Author Afdhel Aziz and I discuss how personal experiences like surviving the Asian tsunami shaped his purpose and how trauma often can lead to finding your life path and one true purpose... We also talk about purpose-driven leadership, conscious capitalism, purpose in business, at work and practical career guidance for creating impact.

🫣 Watch the episode on YouTube's Driving Impact Channel.

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Chapters

00:00 Reframing Climate Change: A Call to Action

02:04 Finding Personal Purpose: Crucial Moments in Life

06:15 The Impact of Trauma on Purpose Discovery

10:10 Moral Imagination: Thinking Beyond Our Lifetime

11:55 Navigating Corporate Life: The Shift to Purpose

16:01 Conscious Capitalism: A New Business Paradigm

20:11 Coaching C-Level Executives: The Path to Impact

27:17 The Conspiracy of Love in Business

30:38 Purpose as a Unifying Force

36:45 The Evolution of Brand Purpose

40:19 The Role of Brands in Society

46:23 Measuring Purpose and Impact

48:33 Reframing Climate Change and Human Extinction

51:01 Career Tips for Future Change-Makers

About Afdhel Aziz:

• Afdhel Aziz is one of the most respected voices in the global movement of business as a force for good. He is now the Co-Founder and Chief Purpose Officer of Conspiracy of Love, a global brand purpose consultancy with Fortune 500 clients like Adidas, Oreo, Red Bull, Microsoft and more. He is also a Forbes contributor and international keynote speaker who has been featured at the Cannes Lions, SXSW, TEDx and Conscious Capitalism. Books published with co-author Bobby Jones:
  • Good is the New Cool: The Principles of Purpose
  • Good is the New Cool: Market like you give a damn
  Upcoming Books in 2025: Guide to Personal Purpose
• Guide to Conscious Business
• Guide to Personal Purpose