Today, we'll talk about one very specific method you can use to tackle your hardest, most uncomfortable work. 

• Tacklebox
• Alternate Nostril Breathing
• Jr Jr - The Speed of Things

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. 

• Tacklebox
• Hey Jealousy
   

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. 
 

• Tacklebox
• Soona

Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way. We talk through two things entrepreneurs can do to give themselves the best chance to build something that matters. 

• Tacklebox
• Fiverr
• Zapier

Today, we'll tell the story of an idea a friend of Brian's pursued over the past month. It came about through flashy new tech, but the process shows what's actually valuable.

This is a reps episode. A way to vicariously watch someone else test an early idea so that it's easier for you to do the same. 

• Tacklebox (Code HOLIDAY until Sunday 1.22 at midnight for 50% off month one)

Today, we'll talk through a way to ensure people will share what you're building (ideally before you decide to build it). We'll break down a few baby products that've been shared with Brian dozens of times the past few weeks to understand the incentives and drivers that made those products so shareable. Finally, we'll look at three questions that'll ensure you're on the right track.

• Tacklebox
• Byldd
• Shusher
• PeePee Teepee
• Ollie Swaddle

Today, we'll talk through a regret minimization framework that'll help you reset for the new year. Then, we'll use the show Alone to show how entrepreneurs need to stack risks early to give themselves the best chance at success. 

• Tacklebox (50% off month one with code "HOLIDAY")
• Regret Minimization interview w/ Bezos
• The Pogues - Fairytale of New York
• Alone

Today, we'll revisit another one of the top-listened to episodes of the year. We'll reflect on the three core characteristics our fastest growing startups all share. We'll talk about how to identify these characteristics, test for them, and leave ideas that don't have them. We'll talk through the 4x rule and level jumping. And we'll be back next week with new episodes 🎁🎄

• Tacklebox
• Kunal Shah: Core Human Motivations

Today's episode is one of the most shared of the year. We start a business using four questions, hit on problems and opportunities, and meet the cult favorite Penne Vodka Pete. 

• Tacklebox - start your startup right

Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale. 

• Tacklebox Code "HOLIDAY" for 50% off month one
•  "I'm a Neuroscientist, and these are 5 things I do every day"