There's an epidemic of talented entrepreneurs bailing on their startup ideas right before those ideas are about to get interesting. We talk about why and how to avoid it, with a little help from Splash Mountain and a Tacklebox alum. 

• Tacklebox

People are too precious with ideas. The idea you've got is probably wrong, but the only way you'll get to the right one is working on the wrong one - not waiting for the right one to magically appear. But how do you do that? This episode is about startup practice - how to find and test ideas on the side that'll eventually lead to the one that'll hopefully change your life. 

• Tacklebox
• The Rescue
• How to Get Startup Ideas

A storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process. 

• Tacklebox Membership 
• UpDate

A bonus short episode for a snowy Friday. A story that might light a bit of a fire under your ass for 2022. Great to listen to over lunch.

And don't worry, we'll get back to our tactical episodes next Wednesday 💪🐐😈.

• Tacklebox Membership

Startups work best when they're anchored around a secret. A great secret has three characteristics, and Brian goes through those, as well as examples of a few secrets that can anchor a business, in this week's pod. 

• Tacklebox Membership Pod Promo
• Our Brain Typically Overlooks This Brilliant Problem Solving Strategy

The last episode of 2021 is Brian's favorite - sell the position. It's rare that a piece of advice truly changes your life. This advice did. 

• Tacklebox Membership (40% off for life with code "BuildIn2022")

How to Not Waste Your Life. This was the most listened to episode of 2022, so we're running it back with a special intro. It's the lesson we all need to hear going into the New Year 💪.

• Tacklebox Membership (40% off w/ code "BuildIn2022")
• Spirited Away

We lay out a framework for finding and evaluating problems and dig into a problem worth solving: single-use plastic from takeout food orders. If you're working on this - reach out. 

• Tacklebox Membership 
• Number Munchers

We're all lugging around metaphorical backpacks. These backpacks are filled with tasks, shoulds, and IOUs. The problem isn't that they exist, it's how easily other people are able to lob things in and how hard it is for us to get them out. This episode talks about how to create a bouncer - to ensure that the only things taking up your consciousness are things you've chosen, things that will help you move towards your goals. 

• Tacklebox Membership
• Text Expander

If lots of people think your startup idea makes no sense, it's got a much higher likelihood of succeeding. Counterintuitive ideas will buy you time to build, test, and flesh out your product before competitors catch on. Today, we talk through how to come up with and grow counterintuitive ideas while looking at a bonkers business Brian can't get enough of.

• Tacklebox Membership (Cyber Monday Code "BuildThings"
• Core Walking
• List of Mental Models