In a world increasingly overpopulated with labels, Rejoice Ojiaku from Nelson Bostock UNLIMITED suggests brand archetypes as a way to make your identity cohesive and compelling to the customers that matter.

Rejoice says: “Start incorporating and integrating brand archetypes into your content strategy to align your content and identify buyer personas.”

What is a brand archetype?

“Brand archetypes are a set of 12 frameworks. It is a more psychological approach to developing emotional connections with your audience through your brand. A lot of brands inherit these different distinct personas that can represent a brand identity and create a narrative within your audience about what the brand is."

Read the full transcript of Rejoice's interview at https://majestic.com/seo-in-2025/rejoice-ojiaku