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What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success.
Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively.
Don’t miss this masterclass on growth and community building.
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
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WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
5
6666 ratings
What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success.
Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively.
Don’t miss this masterclass on growth and community building.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
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