Why are all skincare/soap brands selling “self-care” these days? I’ll give you a hint: it’s not because marketers just randomly decided to start selling emotion. Soap was actually sold in a  highly logical way before 1950. Then some random psychologist named Ernest came along and changed the way we market hygiene products forever…this is his story.

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Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf