Former Marvel CEO & Chairman Isaac "Ike" Perlmutter brought Marvel back from the brink of ruin and helped launch the Marvel cinematic universe. He brought Iron Man, The Hulk and The Avengers to our screens, and arguably changed the future of cinema, with a fixation on franchises. BBC business editor Simon Jack and journalist Zing Tsjeng delve into Ike Perlmutter’s backstory, from arriving in the US with only $250 in his pocket to attending premieres in disguise. For more than three decades, the Marvel mogul avoided any public photos – that is, until he helped fund his buddy Donald Trump’s election campaign in 2016 and was caught on camera once more. 
 
Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?Audio for this episode was updated on 20 May 2025.

Former Marvel CEO & Chairman Isaac "Ike" Perlmutter brought Marvel back from the brink of ruin and helped launch the Marvel cinematic universe. He brought Iron Man, The Hulk and The Avengers to our screens, and arguably changed the future of cinema, with a fixation on franchises. BBC business editor Simon Jack and journalist Zing Tsjeng delve into Ike Perlmutter’s backstory, from arriving in the US with only $250 in his pocket to attending premieres in disguise. For more than three decades, the Marvel mogul avoided any public photos – that is, until he helped fund his buddy Donald Trump’s election campaign in 2016 and was caught on camera once more. Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire? Audio for this episode was updated on 20 May 2025.

Former Marvel CEO &amp; Chairman Isaac "Ike" Perlmutter brought Marvel back from the brink of ruin and helped launch the Marvel cinematic universe. He brought Iron Man, The Hulk and The Avengers to our screens, and arguably changed the future of cinema, with a fixation on franchises. BBC business editor Simon Jack and journalist Zing Tsjeng delve into Ike Perlmutter’s backstory, from arriving in the US with only $250 in his pocket to attending premieres in disguise. For more than three decades, the Marvel mogul avoided any public photos – that is, until he helped fund his buddy Donald Trump’s election campaign in 2016 and was caught on camera once more. 
 
Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?Audio for this episode was updated on 20 May 2025.

Ike Perlmutter: Marvel’s empire builder

How did the richest people on the planet make their billions? From Selena Gomez to Jeff Bezos, and now we find out about five dead billionaires. Meet pioneers who helped build the United States of America: the world’s first billionaire John D Rockefeller, motor magnate Henry Ford, the aviator and filmmaker Howard Hughes, Walmart founder Sam Walton, and Hetty Green - once dubbed “The Witch of Wall Street”. These iconic billionaires may be long dead, but their fingerprints are all over modern industry - in business trusts, IPOs, and mass production. They did it all first, but how did they make their billions?
 
Good Bad Billionaire is the podcast that analyses the minds, motives and money of some of the world's wealthiest individuals. Simon and Zing explore the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. From iconic celebrities and secretive CEOs to sporting legends and titans of technology, Simon and Zing find out how they made their money, and then it’s over to you to decide whether they’re good, bad, or just another billionaire. 
 
Ever wondered how Taylor Swift went from country singer to money-spinner? How Amazon boss Jeff Bezos came to launch one of the biggest corporations of the internet age? And how six-time NBA champion Michael Jordan made his fortune with Nike? Trawl through the archives to find out how Selena Gomez went from a child Disney star to a mega-magnate of makeup and how Martha Stewart, the “original lifestyle influencer” became one of the most successful women in business. We explore the life of British inventor James Dyson and learn about some of the big names behind Minecraft, Marvel, WWE and the ultimate reality TV show – Big Brother.
 
Join us on a global journey, discovering all we can about some of the richest people on the planet. In the United States, there are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. Hear about billionaires in Russia, China, New Zealand, India, Nigeria and the UK. Exploring the lives of Oprah Winfrey, Bill Gates, Rupert Murdoch, El Chapo, Narayana Murthy and Kim Kardashian, this podcast paints a vivid picture of business, entrepreneurship, capitalism and how our world really works.
 
Discover how the likes of Jerry Seinfeld, Peter Jackson, Doris Fisher and George Soros came to join the billionaires' club. Learn how Tiger Woods went from a child golfing prodigy to the world’s highest paid athlete, how a communist mime artist became the boss of fashion house Prada and how Russian oligarch Roman Abramovich came to buy an English football club. Find out how Mukesh Ambani became Asia’s richest person, and how Patrice Motsepe became the first black billionaire in a post-apartheid South Africa. Plus, we examine some of the biggest names behind the technology shaping our world – the founders of TikTok, Google, ChatGPT, Alibaba and Bumble.
 
But it's not just how these billionaires made their money; it's what they did with it next. Ultimately, Simon and Zing will help you decide whether they’re a force for good, bad, or somewhere in between. Join Simon Jack, the business editor for BBC News, and journalist and author Zing Tsjeng as this podcast unravels tales of fortune, power, economics, ambition and moral responsibility, ultimately inviting you to make up your own mind: are they good, bad, or just another billionaire?
 
We’d love to hear your feedback. Email goodbadbillionaire@bbc.com or drop us a text or WhatsApp to +1 (917) 686-1176. To find out more about the show and read our privacy notice, visit www.bbcworldservice.com/goodbadbillionaire

Society & Culture

Documentary

Business

Entrepreneurship

How did the richest people on the planet make their billions? From Selena Gomez to Jeff Bezos, and now we find out about five dead billionaires. Meet pioneers who helped build the United States of America: the world’s first billionaire John D Rockefeller, motor magnate Henry Ford, the aviator and filmmaker Howard Hughes, Walmart founder Sam Walton, and Hetty Green - once dubbed “The Witch of Wall Street”. These iconic billionaires may be long dead, but their fingerprints are all over modern industry - in business trusts, IPOs, and mass production. They did it all first, but how did they make their billions? Good Bad Billionaire is the podcast that analyses the minds, motives and money of some of the world's wealthiest individuals. Simon and Zing explore the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. From iconic celebrities and secretive CEOs to sporting legends and titans of technology, Simon and Zing find out how they made their money, and then it’s over to you to decide whether they’re good, bad, or just another billionaire. Ever wondered how Taylor Swift went from country singer to money-spinner? How Amazon boss Jeff Bezos came to launch one of the biggest corporations of the internet age? And how six-time NBA champion Michael Jordan made his fortune with Nike? Trawl through the archives to find out how Selena Gomez went from a child Disney star to a mega-magnate of makeup and how Martha Stewart, the “original lifestyle influencer” became one of the most successful women in business. We explore the life of British inventor James Dyson and learn about some of the big names behind Minecraft, Marvel, WWE and the ultimate reality TV show – Big Brother. Join us on a global journey, discovering all we can about some of the richest people on the planet. In the United States, there are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. Hear about billionaires in Russia, China, New Zealand, India, Nigeria and the UK. Exploring the lives of Oprah Winfrey, Bill Gates, Rupert Murdoch, El Chapo, Narayana Murthy and Kim Kardashian, this podcast paints a vivid picture of business, entrepreneurship, capitalism and how our world really works. Discover how the likes of Jerry Seinfeld, Peter Jackson, Doris Fisher and George Soros came to join the billionaires' club. Learn how Tiger Woods went from a child golfing prodigy to the world’s highest paid athlete, how a communist mime artist became the boss of fashion house Prada and how Russian oligarch Roman Abramovich came to buy an English football club. Find out how Mukesh Ambani became Asia’s richest person, and how Patrice Motsepe became the first black billionaire in a post-apartheid South Africa. Plus, we examine some of the biggest names behind the technology shaping our world – the founders of TikTok, Google, ChatGPT, Alibaba and Bumble. But it's not just how these billionaires made their money; it's what they did with it next. Ultimately, Simon and Zing will help you decide whether they’re a force for good, bad, or somewhere in between. Join Simon Jack, the business editor for BBC News, and journalist and author Zing Tsjeng as this podcast unravels tales of fortune, power, economics, ambition and moral responsibility, ultimately inviting you to make up your own mind: are they good, bad, or just another billionaire? We’d love to hear your feedback. Email goodbadbillionaire@bbc.com or drop us a text or WhatsApp to +1 (917) 686-1176. To find out more about the show and read our privacy notice, visit www.bbcworldservice.com/goodbadbillionaire

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Ike Perlmutter: Marvel’s empire builder

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