Impact Farming

In this Product Spotlight episode of The Impact Farming Show, we sit down with Courtney Ross of FP Genetics to explore how strong relationships, deep industry experience, and innovative seed genetics are helping Manitoba and Eastern Saskatchewan farmers navigate today's challenges.

Courtney shares her journey across multiple areas of agriculture, including the farm, retail, finance, and extension. She explains how this well-rounded perspective allows her to better support growers and their trusted advisors with practical, informed recommendations. The conversation also highlights some of the key challenges farmers are facing today and how FP Genetics is delivering solutions through strong, performance-driven seed genetics.

With the introduction of FP Genetics' Eastern Product Specialist role, Courtney brings a local, boots-on-the-ground presence to the region. This means stronger connections, more personalized support, and insights tailored specifically to Prairie growing conditions.

Key Takeaways

- Courtney's journey into agriculture and what fuels her passion for the industry - How her diverse experience across the ag sector benefits farmers and agronomy partners - The biggest challenges facing growers today and how seed genetics can help address them - What the new Eastern Product Specialist role means for Manitoba and Eastern Saskatchewan - How FP Genetics is supporting farmers with regionally adapted, high-performing varieties - Where farmers and agronomy partners can go to learn more about FP Genetics

In today's farming environment, where margins are tight and conditions are unpredictable, having the right seed and the right support can make a meaningful difference. This episode showcases how FP Genetics is investing in both innovation and relationships to help farmers succeed.

If you are looking to make more confident seed decisions this season, this episode is worth your time. Tune in and learn how the right genetics, paired with the right support, can elevate your farm's performance.

🔗 RESOURCES

To explore FP Genetics' seed varieties or connect with Courtney Ross, visit FP Genetics online or reach out to your local retailer or agronomy partner. https://www.fpgenetics.ca

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✅ CONNECT With The Impact Farming Show & Farm Marketer

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Related Searches 🔎

FP Genetics, Seed Varieties, Sustainable Farming, AgTech, Farming Innovation, Agriculture Podcast, Canadian Farming, Agriculture Innovation, Farm Tech, Sustainable Agriculture, Farming Future, Farmers of Canada, Ag Industry, Agriculture Growth, Tech in Agriculture, Livestock Feed, Forage Systems, AgriBusiness, Agriculture, Farming, Grain Farmer, Dairy Farmer, Cattle Farmer

#FPGenetics #SustainableFarming #CanadianFarming #AgricultureInnovation #SustainableAgriculture #GrainFarming #AgriBusiness #Agriculture #Farming

⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.

© The Impact Farming Show: Produced by Farm Marketer

In this Event Spotlight episode of The Impact Farming Show, Tracy sits down with Jordan Underhill, Director of Exhibitions for DLG North America, to talk all things Canadian Dairy XPO 2026.

Taking place April 1–2, 2026 in Stratford, this premier dairy-only event brings together producers, industry leaders, and innovators from across Canada and beyond for two high-impact days of learning, networking, and discovery.

Jordan shares the story behind the Canadian Dairy XPO, including when it first launched and the mission driving its continued growth as a world-class dairy event. Designed to connect producers with leading-edge technology, genetics, equipment, and insights, the XPO has become a must-attend for forward-thinking dairy operations.

We dive into what attendees can expect in 2026—from a dynamic trade show floor featuring top-tier exhibitors to engaging speakers and practical, producer-focused sessions. Whether you're looking to explore the latest innovations, gain fresh management insights, or build valuable industry connections, this event delivers real value.

In this episode, we cover:

- The history and mission behind Canadian Dairy XPO - What makes the 2026 event a can't-miss opportunity - Trade show highlights and exhibitor experience - Speaker sessions and key topics for dairy producers - What a typical day at the event looks like

If you've never attended before, this episode gives you a full behind-the-scenes look at what your day at the XPO could include, along with why it continues to be a cornerstone event for the Canadian dairy sector.

Thanks for tuning in,

Tracy

How to learn more and register. https://canadiandairyxpo.ca .................

🔔 Stay updated with in-depth podcasts on agricultural market updates, expert farm economy analysis, the latest farming technology innovations, and more — hit subscribe! https://www.youtube.com/@farmmarketer3270/?sub_confirmation=1

✅ Important Link to Follow

🔗 Linktree http://linktr.ee/FarmMarketer

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✅ Stay In Touch With Farm Marketer.

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=============================

✅ About The Impact Farming Show: Produced by Farm Marketer.

Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.

Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations.

Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.

=================================

🔎 Related Phrases:

Canadian Dairy XPO 2026, Jordan Underhill, Farmer Stories, Farmers Life, Farm Legacy, Impact Farming, Farming Challenges, Agricultural Economics, Farming Technology, Small Farmers, Farming Generations, Farming Struggles, Farmer Success, Sustainable Agriculture, Family Agriculture, Rural Farming, farm conferences, farm events, Farm marketer, impact farming, tracy brunet, farm business, farm business management, agriculture conference, agriculture, farmlife

#farming #agriculture #sustainablefarming #farmbusiness #agribusiness #farmconference

⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.

© The Impact Farming Show: Produced by Farm Marketer

Mental health in agriculture is a conversation that continues to grow in importance and urgency.

In this powerful and honest episode, Tracy sits down with Merle Massie, Executive Director of The Do More Agriculture Foundation, to explore the real pressures farmers face today and why mental health support in agriculture is more critical than ever. From personal stories to practical resources, this conversation goes beyond the surface to shed light on the realities many in the industry quietly carry.

In This Episode, We Cover: • Merle's role at Do More Ag and the organization's mission to support farmers' mental health • Her personal story and what drives her passion for mental health advocacy • The programs, training, and resources available through Do More Ag • What's new and evolving within the organization • A candid look at how farmers are really doing right now amid ongoing global and industry pressures • The deeper, often unspoken challenges in agriculture beyond weather and markets • A powerful and emotional discussion around suicide, including Merle's personal family experience • Risk factors, hindsight, and the importance of open conversations • Frustrations around stigma, awareness, and access to mental health support • What gives Merle hope and what she's most excited about moving forward

This is more than a conversation. It's a reminder that mental health matters just as much as physical health on the farm. By sharing stories and insights, Merle and Tracy aim to normalize the conversation, reduce stigma, and encourage those struggling to know they are not alone.

If this episode resonated with you, please share it with someone who might need to hear it. Together, we can help create a stronger, more supportive agricultural community.

Thanks for tuning in,

Tracy Brunet

Resources & Links • Do More Ag – Mental health resources, training, and support for the agriculture community https://www.domore.ag • If you or someone you know is struggling, reaching out is a sign of strength. Talk to someone you trust or a mental health professional in your area.

The Do More Agriculture Foundation is not intended to be a substitute for professional medical advice, diagnosis, or treatment. If you are in crisis, please call or text 988 or call 911. Check out crisis supports available across Canada here: https://www.domore.ag/crisis-contacts

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🔎 Related Searches

#Mentalhealth #mentalhealthawareness #mentalhealthmatters #mentalhealthadvocate#farmbusinessmanagement #FarmFinance #FarmManagement #SustainableFarming #FarmingTips #FarmBusinessManagement #FarmingSuccess #Agriculture #Farming #Farmer #Ranchers #Agribusiness #WealthManagementForFarmers #FarmFundingSolutions #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions #FarmTransitionPlanning #FarmSuccessionPlanning #FarmFounders #FarmSuccessors #familyfarm #farmstories #familyfarming #familyfarms #familyfarmadventure #familyfarmers #agloans #agriculturelife #agricultureworldwide #agriculturemachinery #agriculturejobs #farminglife #organicfarming

⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.

© The Impact Farming Show: Produced by Farm Marketer

In this episode, Tracy sits down with Jorge Azevedo, CEO of Fermented Food Holdings, to explore the sauerkraut and fermented food boom that's reshaping the future of farming, food, and consumer demand.

From ancient preservation methods to modern probiotic powerhouses, fermented foods are having a major moment. Jorge shares how his company connects farmers to consumers, the market forces driving this growth, and what makes fermentation a sustainable and profitable opportunity for agriculture.

Episode Highlights

- Meet Jorge & Fermented Food Holdings Jorge shares his background and how Fermented Food Holdings came to life — uniting authentic, probiotic-rich brands under one mission.

- Why Sauerkraut & Fermented Foods? Hear why Jorge chose to focus on fermentation and the market opportunities behind this rising food trend.

- The Brands & Where to Buy Jorge highlights the company's key brands and where consumers can find them across North America.

- A Decade of Food Trends Jorge takes us on a "time travel" through food fads — from kale to fake meat — explaining why fermented foods check all the boxes of modern eating: natural, healthy, and sustainable.

- Spotting Real Fermentation vs. "Ferment-Washing" Learn how to identify high-quality fermented foods and avoid misleading marketing claims.

- Farm-to-Shelf Partnerships Jorge explains how Fermented Food Holdings works directly with farmers, including contracts, crop planning, and managing good and challenging years.

- Geography & Market Reach From the new Wisconsin headquarters to the largest cabbage and cucumber states — plus insights into sales in Canada.

- Yields, Rotations & Irrigation A look at production details: yields per acre, disease rotation, and how irrigation impacts crop quality.

- Local vs. Imported Ingredients A candid conversation on sourcing local produce and balancing supply chain realities.

- Challenges & Opportunities Jorge shares the biggest challenges in scaling fermentation — and where he sees the next wave of opportunity for farmers and consumers.

- Learn More & Closing Thoughts Find out how to connect with Fermented Food Holdings and learn more about their mission to bring real, natural fermented foods to every table.

Key Takeaway

Fermented foods may be an ancient art — but they're driving one of today's most exciting agricultural and consumer trends, connecting farmers, food innovators, and health-conscious consumers in powerful new ways.

Thanks for tuning in,

Tracy Brunet

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SHOW RESOURCES

🌐 www.fermentedfoodholdings.com

=============================

🔔 Stay updated with in-depth podcasts on agricultural market updates, expert farm economy analysis, the latest farming technology innovations, and more — hit subscribe! https://www.youtube.com/@farmmarketer3270/?sub_confirmation=1

=============================

✅ About The Impact Farming Show: Produced by Farm Marketer.

Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.

Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations.

Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.

=================================

🔎 Related Phrases:

Fermented Foods, Jorge Azevedo, Sauerkraut, Tracy Brunet, Impact Farming Show Produced By Farm Marketer, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming, Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Agribusiness

#fermentedfoods #sauerkraut #foodtrend #foodproduction #Agriculture #farming101 #farming #farmer #agribusiness

⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This podcast and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.

© The Impact Farming Show: Produced by Farm Marketer

Farm financial stress is rising as lending conditions tighten, interest rates remain volatile, and economic uncertainty continues to impact agriculture. For many farmers, navigating conversations with lenders can feel overwhelming — but understanding how the banking system works can shift fear into confidence and preparation.

In this episode of The Impact Farming Show, Tracy sits down with Garrett Ruskamp, Founder & CEO of Pioneer Farmer, entrepreneur, farm business coach, and podcast host, to unpack the banking secrets every farmer should know. Garrett shares his personal journey into helping producers strengthen their financial foundations and explains how preparation, communication, and understanding lender expectations can dramatically reduce stress and improve financial outcomes.

Garrett dives into the realities of today's lending environment, discusses whether loan pressures are isolated or industry-wide, and breaks down practical tools farmers can use to build stronger relationships with their lenders. From understanding the Five C's of Creditto preparing essential financial documents, this episode delivers actionable strategies to help producers confidently manage their farm finances and make proactive business decisions.

Episode Highlights

- Garrett Ruskamp's entrepreneurial journey and the story behind Pioneer Farmer - What Garrett is seeing across agriculture regarding financial pressure, lending trends, and farm economics - Are lenders calling loans or tightening credit across the industry? - Where financial stress truly comes from when working with ag lenders - The Five C's of Credit explained in practical, farmer-friendly language - Key financial documents every lender expects — and why they matter - Additional documents that bridge communication gaps between farmers and lenders - How preparation can strengthen lender relationships and increase financing success - Fear vs. Purpose: What mindset will drive farmers forward in 2026 - Garrett's words of wisdom for farmers navigating uncertainty

If you want to reduce financial stress, strengthen your lender relationships, and gain practical insight into agricultural banking, this episode is a must-listen.

Tune in now to hear Garrett Ruskamp share banking strategies, financial preparation tips, and mindset insights to help you lead your farm business with confidence.

Thanks for tuning in,

Tracy

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Show Resources & Links

- Learn more about Garrett Ruskamp and Pioneer Farmer https://www.pioneerfarmer.org

🔗 FREE DOWNLOAD: Transition Planning Resource Guide. Tracy shares a new free tool for listeners eager to learn more about transition planning. https://www.farmmarketer.com/impact_farming_show/free_resources

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🔎 Related Phrases:

Pioneer Farmer, Garrett Ruskamp, Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show Produced By Farm Marketer, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming, Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness

#FarmTransitionPlanning #FarmSuccessionPlanning #FarmBusiness #FarmLife #Agriculture #Farming

⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

© The Impact Farming Show: Produced by Farm Marketer

In this Product Spotlight episode of The Impact Farming Show, we sit down with Everett Boots, Western Product Specialist at FP Genetics, to explore the power of seed genetics, farmer relationships, and the future of Canadian agriculture.

Everett shares his personal journey into agriculture, his time working at the Crop Development Centre, and what inspired his transition into his current role with FP Genetics. From product knowledge to on-farm trust, this conversation dives into what it really takes to support producers in today's evolving farming landscape.

We discuss the key challenges farmers face — from agronomic pressures to economic realities — and how tailored seed solutions and strong partnerships can help position operations for long-term success.

If you're interested in seed innovation, crop development, and the people working behind the scenes to move agriculture forward, this episode delivers insight, inspiration, and practical perspective.

In This Episode

• Everett's connection to agriculture and what fuels his passion for the industry • His journey from the Crop Development Centre to becoming Western Product Specialist at FP Genetics • What inspired the shift from crop development into product specialization • How he builds trust and long-term relationships with farmers, agronomists, and retailers • The biggest challenges facing producers today • How seed genetics and tailored solutions help address real-world farm pressures • His vision for the future of agriculture • How FP Genetics is contributing to stronger, more resilient farming communities • Where farmers can go to learn more about FP Genetics varieties and offerings

Seed selection is more than a line item — it's a foundational decision that impacts yield potential, disease resistance, market opportunities, and long-term farm sustainability.

To learn more about seed varieties, product information, and regional support from FP Genetics, visit their official website or connect with your local FP Genetics representative.

SHOW RESOURCES

To explore FP Genetics wheat varieties, connect with their product specialists, or learn more about what's coming next in wheat genetics, visit the FP Genetics website https://www.fpgenetics.ca

============

✅ CONNECT With The Impact Farming Show & Farm Marketer

👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr 👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/ 👉 Facebook (Farm Marketer): https://web.facebook.com/farmmarketercom/?_rdc=1&_rdr 👉 Instagram (Farm Marketer): https://www.instagram.com/farmmarketercom/?hl=en 👉 Twitter (X): https://x.com/farmmarketercom 👉 Website: https://www.farmmarketer.com/

Related Searches 🔎

FP Genetics, Seed Varieties, Sustainable Farming, AgTech, Farming Innovation, Agriculture Podcast, Canadian Farming, Agriculture Innovation, Farm Tech, Sustainable Agriculture, Farming Future, Farmers of Canada, Ag Industry, Agriculture Growth, Tech in Agriculture, Livestock Feed, Forage Systems, AgriBusiness, Agriculture, Farming, Grain Farmer, Dairy Farmer, Cattle Farmer

#FPGenetics #SustainableFarming #CanadianFarming #AgricultureInnovation #SustainableAgriculture #GrainFarming #AgriBusiness #Agriculture #Farming

⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.

© The Impact Farming Show: Produced by Farm Marketer

Agriculture has always required resilience — but today's producers are navigating unprecedented levels of uncertainty. Inflation pressures, volatile commodity markets, tariffs, succession stress, and rising input costs are creating a heavy emotional load across farm families.

In this powerful and deeply needed conversation, we sit down with Colleen Stegenga of Embracing Change Counseling to talk openly about mental health in agriculture.

Colleen shares her background, her connection to farming, and how she found her calling in mental health support. Together, we unpack the difference between normal stress and mental health concerns, how to recognize warning signs, when to seek help, and how to start difficult conversations.

We also go deeper — addressing stigma in rural communities, suicide awareness, emergency situations, and the resources available to producers and their families.

This episode is honest, compassionate, and essential listening for anyone in agriculture.

About Our Guest

Colleen Stegenga is a mental health professional and founder of Embracing Change Counseling. With a deep understanding of both rural life and emotional wellbeing, Colleen works closely with individuals and families navigating stress, transition, anxiety, grief, and crisis.

Her passion lies in supporting farming communities with practical tools, compassionate guidance, and real conversations that break down stigma and isolation.

In This Episode, We Discuss:

* Colleen's background and journey into mental health and agriculture * The current mental health landscape in farming communities * Financial stress, commodity volatility, inflation, and external pressures * The difference between mental health and mental illness * How to distinguish normal stress from deeper mental health concerns * When it's time to seek professional support * The state of stigma in rural communities * Suicide awareness, warning signs, and prevention * How to start conversations when you're worried about someone * What to do in an emergency mental health situation * Where to find training, support, and trusted resources

Farming requires strength. But strength is not silence.

Resilience doesn't mean carrying everything alone.

If you're struggling — or if someone around you is — help is available. Conversations matter. Support exists. And there is hope, even in the hardest seasons.

If this episode resonated with you:

* Share it with someone in your farm community * Start one meaningful conversation this week * Subscribe to The Impact Farming Show * Leave a review to help more producers access these critical conversations

And remember — taking care of your mental health is just as important as managing your operation.

You are not alone.

Thanks for tuning in my friend,

Tracy

=================================

🔎 Related Phrases:

Impact Farming Show, Agriculture Podcast, Tracy Brunet, Colleen Stegenga, Mental Health in Agriculture, Mental health in farmers, farmer mental health, Farm Business, Farm Finance, Farm Management, Sustainable Farming, Farming Tips, Farm Business Management, Farming Success, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Transition Planning, Farm Succession Planning, Farm Founders, Farm Successors, Agribusiness, Agriculture, Farming, Farmers

#Mentalhealth #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess #Agriculture #Farming #Farmer #Ranchers #Agribusiness #WealthManagementForFarmers #FarmFundingSolutions #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions #FarmTransitionPlanning #FarmSuccessionPlanning #FarmFounders #FarmSuccessors #familyfarm #farmstories #familyfarming #familyfarms #familyfarmadventure #familyfarmers #agloans #agriculturelife #agricultureworldwide #agriculturemachinery #agriculturejobs #farminglife #organicfarming

⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.

© The Impact Farming Show: Produced by Farm Marketer

Farm businesses today are navigating increasing complexity — volatile commodity markets, rising input costs, succession pressures, and the need to think more strategically than ever before. In this episode of The Impact Farming Show, we sit down with Jonathon Haralson, rancher, farmer, and Founder of Empire Ag, to explore the realities producers are facing and the opportunities that still exist in modern agriculture.

Jonathon shares his personal journey growing up during the farm crisis of the 1980s, how those experiences shaped his outlook on risk and business management, and the path that led him to ranching and eventually founding Empire Ag. Through his work helping producers solve complex financial and operational challenges, Jonathon offers practical insights into what's working, what's not, and where agriculture is headed next.

From navigating difficult grain markets and strong cattle cycles, to identifying growth opportunities, succession planning, and preparing the next generation for leadership — this episode delivers honest, experience-driven insight for producers looking to strengthen their farm business.

Episode Highlights • Jonathon's upbringing during the 1980s farm crisis and how it shaped his perspective on agriculture and risk • The journey from rancher and farmer to earning his broker's license and helping producers solve business challenges • Why Jonathon launched Empire Ag and the solutions the company provides to producers • The most common business struggles farmers face today — and how they can address them • Why advisory organizations like Empire Ag are gaining traction across agriculture • Jonathon's outlook on commodity cycles, including challenges in grain and opportunities in cattle • How producers can spot emerging opportunities and prepare for the future of farming • Practical succession insights for families preparing the next generation to take over the farm • Jonathon's advice for young producers entering agriculture today

Timestamps 00:00 – Introduction to Jonathon Haralson Background, ranching roots, and founding Empire Ag 3:36 – Growing Up During the 1980s Farm Crisis Lessons learned and how it shaped Jonathon's risk management mindset 6:33 – Starting His Career in Agriculture Early career experiences and building a foundation in agriculture 10:00 – The Financial Challenges for Young Farmers Entering the Space Challenges and starting up farming now will look completely different now 17:40 – Starting His Own Farm Operation Challenges and getting gritty to start his operation 25:30 – Cost of Living Crisis in Agriculture & Challenges of Starting Jonathon and Tracy chat about the cost-of-living crisis and journey of entrepreneurship 36:12 – Entering the Advisory Space Obtaining his broker's license and recognizing the common challenges producers face 37:30 – Launching Empire Ag What the company does and the business solutions it provides to producers 47:00 – Why Farm Advisory Services Are Growing Increasing complexity in farm business management and decision-making 54:41 – Who Empire Ag Serves The types of producers seeking advisory services and the issues they face 1:06:30 – Challenges & Spotting Opportunities in Agriculture's Future Strategic thinking and positioning farm businesses for long-term success 1:15:38 – Challenges in Agriculture Right Now Reviewing everything as costs are up, commodities are down, markets are changing 1:27:40 – Succession Planning Realities & Final Thoughts Common mistakes and how families can better prepare for transition

If you want real-world insight into managing farm risk, spotting opportunity, and preparing your operation for long-term success, this is an episode you won't want to miss.

Thanks for tuning in,

Tracy

SHOW RESOURCES

Empire Ag Website https://youragempire.com

🔗 FREE DOWNLOAD: Transition Planning Resource Guide. Tracy shares a new free tool for listeners eager to learn more about transition planning. https://www.farmmarketer.com/impact_farming_show/free_resources

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🔎 Related Phrases:

Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming, Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness

#FarmTransitionPlanning #FarmSuccessionPlanning #FarmBusiness #FarmLife #Agriculture #Farming

⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

© The Impact Farming Show: Produced by Farm Marketer

In this episode of The Impact Farming Show, Laura Eastwood shares her expertise on KWS hybrid rye, drawing from extensive 2025 research across Canada. Farmers and nutritionists will get practical insights on feeding value, forage management, and how to integrate KWS hybrid rye effectively into livestock diets.

Key Highlights:

• 2025 KWS Hybrid Rye Research Takeaways: Laura breaks down the latest data on KWS hybrid rye performance across Canada, including on-farm results and feeding value. • Ergot Alkaloids vs. Percentage by Weight: Learn how to interpret test results for animal safety and productivity. • Forage Management Tips: How harvest timing affects digestibility and how KWS hybrid rye fits into a mixed feed strategy. • Practical Advice for First-Time Users: Expert guidance to ensure a smooth introduction of KWS hybrid rye into feeding programs.

Learn more about hybrid rye research, forage management, and feeding strategies by visiting KWS Seeds Canada or reach out to your local KWS representative to see how KWS hybrid rye can fit into your livestock program.

Thanks for tuning in,

Tracy

SHOW RESOURCES

Connect with Laura Eastwood and KWS Seeds Canada: https://www.kws.com/ca/en/

=============================

✅ About The Impact Farming Show: Produced by Farm Marketer.

Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.

Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations.

Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.

=================================

Related Searches 🔎

Hybrid Rye, Sustainable Farming, AgTech, Farming Innovation, Agriculture Podcast, KWS Seeds, PollenPLUS, Canadian Farming, Agriculture Innovation, Farm Tech, Sustainable Agriculture, Farming Future, Rye Farming, Farmers of Canada, Ag Industry, Agriculture Growth, Tech in Agriculture, Livestock Feed, Forage Systems, AgriBusiness, Agriculture, Farming, Grain Farmer, Dairy Farmer, Cattle Farmer

#HybridRye #SustainableFarming #CanadianFarming #AgricultureInnovation #SustainableAgriculture #GrainFarming #LivestockFeed #ForageSystems #AgriBusiness #Agriculture #Farming

⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

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© The Impact Farming Show: Produced by Farm Marketer

The future of Canadian agriculture is being shaped by a new generation of producers, innovators, and industry professionals. In this episode, we sit down with Colin Brisebois, Vice-President of Products and Market Strategies at FCC, who brings a unique perspective as both an agriculture leader and an active farmer.

Colin shares why this is an incredibly exciting time to enter agriculture and highlights the opportunities, challenges, and key trends shaping the next generation of farming in Canada. From succession planning and technology adoption to sustainability and financial confidence, this conversation dives into what it truly takes to build a successful and resilient agricultural career.

You'll also hear a powerful real-life story illustrating how knowledge, advice, and capital work together to help young producers succeed.

Episode Highlights

- Why agriculture is full of opportunity for the next generation - The evolving role of technology, sustainability, and innovation in farming - Key trends shaping the future of Canadian agriculture - What emerging producers really need beyond financing - The importance of building confidence through knowledge, advice, and capital - A real-world success story highlighting FCC's support of young farmers - Why attracting diverse talent into agriculture is critical - Practical first steps for young or aspiring producers

Timestamps

00:00 – Introduction Introducing Colin Brisebois and his role at FCC, along with his personal farming experience. 3:49 – Why This Is an Exciting Time for the Next Generation Opportunities emerging in agriculture including innovation, sustainability, and evolving business models. 8:00 – Key Trends Shaping the Future of Agriculture Discussion around succession planning, digital agriculture, climate-smart practices, and diversified income streams. 13:45 – What Emerging Producers Really Need to Succeed Moving beyond financing — building confidence through knowledge, advice, and capital. 24:40 – How FCC Supports the Next Generation: Sarah's Story A powerful example of how strategic support helps young producers navigate education, growth, and business transitions. 33:13 – Investing in the Future of Agriculture How industry leaders and young professionals are helping strengthen the ag sector as a whole. 35:50 – The Importance of Attracting Talent Beyond Producers Why agriculture needs accountants, technology experts, advisors, and other professionals to thrive. 39:41 – First Steps for Aspiring Producers Practical advice and resources for those looking to begin their journey in agriculture.

Don't miss this positive and encouraging conversation enabling the next generation of Canadian Agriculture and food.

If you enjoyed this conversation and you are curious about the FCC Transition Loan episode discussed in this episode, you can tune into that conversation here: 🎧🎥 Farm Transition Made Easier: Inside FCC's Transition Loan https://youtu.be/j-GC7DAoEyM?si=BvuMm0zPgUMMPhfT

Thanks for tuning in,

Tracy

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Show Resources

✅ Visit FCC's website to explore tools, resources, and programs designed to support the next generation of agriculture Website: https://www.fcc-fac.ca

Explore FCC's resources for young and emerging producers, including financing solutions, business management tools, learning programs, and industry insights.

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👉🏻 Subscribe to The Impact Farming Show so you never miss an episode https://www.farmmarketer.com/impact_farming_show/sign-up 👉🏻 Share this episode with a young farmer, industry professional, or someone considering a future in agriculture 👉🏻 Leave a review to help more people discover the show

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🔎 Related Phrases:

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© The Impact Farming Show: Produced by Farm Marketer