Imposter syndrome shows up in a lot of trade businesses right when things start going well. You’ve hired a team, the work is rolling in, and suddenly you’re questioning whether you really deserve to be here or what the next move should be.

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In this episode of the UpScale Business Podcast, Lucy and Marc unpack why imposter syndrome isn’t actually the problem. It’s a signal that your role is changing and your business is asking more from you than just being on the tools.

We talk about why fast growth can feel uncomfortable, why so many tradies struggle to step off the tools, and how self-doubt often shows up as underpricing, discounting, or avoiding key business decisions. You’ll hear why knowing your numbers changes everything, how setting clear goals builds confidence, and why structure and data help remove the guesswork from running a trade business.

This episode is especially relevant if you’re doing well but feel unsure about pricing, hiring, or where to focus your time next. If you’ve ever thought “I don’t really know how we got here” or felt guilty working on the business instead of on the tools, this conversation will hit home.

You’ll learn how to recognise the signs that it’s time to shift your role, why avoiding those changes can quietly hold your business back, and how having the right support, systems, and community makes growth feel manageable instead of overwhelming.

Whether you’re a one-person operation starting to grow or already leading a team, this episode will help you reframe doubt into clarity and take the next step with confidence.

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