Leaving your audience satisfied with every click

So you have your beautiful new website. You’ve carefully written the copy and paid an arm and a leg for a fancy pants design, you’ve even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site.

But you’ve noticed something odd when you look at Google Analytics. Your time on site is low. People are only viewing one or two pages. And your conversions are lower than worm doing a limbo. ‘What went wrong?’ you cry, gnashing your teeth. Well it could be your user experience. How people enjoy and consume the content on your site, and travel from point a to point b. Perhaps there are 15 steps before I can check out. Perhaps the font is so small it needs a microscope to read.

Or the buttons have grey copy on a grey background. User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today.

Tune in to learn: 

• User experience: what it is, and how it differs from accessibility

• How to measure user satisfaction

• Why engagement is so important to SEO

• Which good engagement metrics to focus on

• The pros and cons of heat mapping tools

• Kevin’s best heat mapping tool recommendations

• Which GA4 reports you should focus on

• How marketers should approach SEO content in 2023, compared to 2013

• Kevin’s number one tip to improve user experience

Useful resources: 

• Hotjar

• Crazy Egg

• Clarity by Microsoft

• Speedy Website Review Checklist

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

 

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