Let's face it: Impulse buys are fun in the moment. But what feels good in the short-term doesn't always jive with our long-term goals and quick decisions may not align with our core values.

If you regularly buy on impulse, you're not alone. According to Shopify, over 87% of US shoppers make impulse buys and more than 50% of all grocery items are sold because of impulsiveness. Enter Jen Smith and Jill Sirianni, co-hosts of the Frugal Friends podcast. Jen and Jill argue that frugality at its roots means preserving all kinds of resources and they're on the show to help you uncover the emotion beneath impulse buys.

Here's a preview:

[6:30] The 'cheap' stigma: Reframing frugality from an undesirable trait to a positive one

[11:00] What has to happen before you tackle your impulsive spending habit

[18:00] When impulse spending is triggered by emotion

[24:00] Buying and belonging: How to reign in comparison-related purchases

[31:00] The 'both, and' approach: Holding the tension

Resources mentioned:

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