With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in-app advertising inventories, the quality of your creatives has never been more critical to the success of your games. This was one of the key takeaways from our recent discussion with Sandro Gelashvili, Head of Creative Works at Google, and Rau Dosymbetov, Creative Producer at Nexters, on the Deconstructor of Fun podcast.