Effective marketing and lead generation play an integral role in any broker's success at the best of times, but even more so under challenging circumstances such as COVID-19. In this episode of In Focus, partnered by Mortgage Choice, the CEO of Mortgage Choice, Susan Mitchell, and owner of Mortgage Choice Nowra, Paddy O'Sullivan, break down the importance of clear branding, thorough planning and timely communications. Tune in to find out: - The benefits of being part of a big brand with a specialised marketing team - The driving force behind Mortgage Choice's record lead generation conversion - Susan and Paddy's top three marketing tips for brokers And plenty more!

Effective marketing and lead generation play an integral role in any broker's success at the best of times, but even more so under challenging circumstances such as COVID-19. In this episode of In Focus, partnered by Mortgage Choice, the CEO of Mortgage Choice, Susan Mitchell, and owner of Mortgage Choice Nowra, Paddy O'Sullivan, break down the importance of clear branding, thorough planning and timely communications. Tune in to find out: - The benefits of being part of a big brand with a specialised marketing team - The driving force behind Mortgage Choice's record lead generation conversion - Susan and Paddy's top three marketing tips for brokers And plenty more!

In Focus: Marketing, lead generation and creating a strong brand

The Adviser Podcast Network brings together the best of the Australian broking industry within one dedicated platform – delivering brokers professional development advice and top tips on running a successful broking business.

Lead by editor Annie Kane, The Adviser Podcast Network includes a number of focused programs, including:

Elite Broker: Interviews with Australia's leading brokers to uncover their career progression, how they're operating a busy broker business, and their top tips for brokers looking to run a successful brokerage.

In Focus: Looking at one particular theme, segment or trend impacting the broking industry, In Focus aims to help brokers keep across the latest developments in the space.

Also discover what's impacting the property market in What's Making Headlines and tune in to discover more about leading brokers in the Awards Finalist Showcase!

Subscribe today and receive each new podcast direct to your podcast player.

For further information visit www.theadviser.com.au or email editor@theadviser.com.au.

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The Adviser Podcast Network brings together the best of the Australian broking industry within one dedicated platform – delivering brokers professional development advice and top tips on running a successful broking business. Lead by editor Annie Kane, The Adviser Podcast Network includes a number of focused programs, including: Elite Broker: Interviews with Australia's leading brokers to uncover their career progression, how they're operating a busy broker business, and their top tips for brokers looking to run a successful brokerage. In Focus: Looking at one particular theme, segment or trend impacting the broking industry, In Focus aims to help brokers keep across the latest developments in the space. Also discover what's impacting the property market in What's Making Headlines and tune in to discover more about leading brokers in the Awards Finalist Showcase! Subscribe today and receive each new podcast direct to your podcast player. For further information visit www.theadviser.com.au or email editor@theadviser.com.au.

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In Focus: Marketing, lead generation and creating a strong brand

In Focus: Marketing, lead generation and creating a strong brand

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