Ryan Rogers is Ali's former buyer at Target and worked in Produce at the retailer for 14 years. On this episode of ITS, Ryan shares a wealth of knowledge about how emerging brands should pitch and plan to work with Target, how we can set ourselves up for success, and a few insider tips and tricks. A gem, this one!

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Alex Piasecki and Patrick Mateer are the co-founders of Seal the Seasons, the national local foods brand that partners directly with growers to freeze and distribute local produce in more than 30 states and 4000 retail locations across the U.S. On this episode of ITS, Alex and Patrick talk about the secrets to their partnership, how the book "Traction" changed their business, how they bring their brand values to life, and why the best idea always wins.
 

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Noah Wunsch is the founder of Ruby, a new, super creative line of organic hibiscus water. On this episode of ITS, Noah and Ali talk about the value of going beyond what we’ve come to think of building a brand identity, how brands need to take time figuring out where can we provide value, and why founders should seek comfort in knowing the odds are against us.

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Carla Dunham is the CMO of Foxtrot, the company redefining the convenience store with fast delivery, proprietary inventory technology, and the vibe of a neighborhood store. On this episode of ITS, Carla distills 15 years of marketing expertise into a few clear directives for emerging brands. She also helps Ali understand what Foxtrot is looking for as they bring new items to their customers.

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Jordan Schenck is the CMO and Co-Founder of Sunwink. On this episode of ITS, Jordan tells Ali about her experiences at Equinox and Impossible, how to build a communications roadmap, and why her motto is launch, launch, and launch again.

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Lisa Carson and Connie Wang are the Co-Founders of Occo, the pre-measured spice pods popping up in kitchens everywhere. On this episode of ITS, Courtnie steps in for Ali and hears all about how Lisa and Connie think about in-house manufacturing, the importance of high-quality packaging, and how Occo is educating its consumers one recipe card at a time.

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Erin Linfonte is a Client Strategist at ForceBrands, the leading strategic recruiting firm for consumer brands. On this episode of ITS, Erin walks Ali through the hiring process: From best practices for job descriptions, interviews, and reference calls, to onboarding and setting both you and your new hire up for success. If you're growing the team, listen to this one!

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Jolene Delisle is the founder & creative director of The Working Assembly, a branding and creative studio that's worked with brands across the ecosystem, including Zola, The Museum of Ice Cream, Evian, Betches, FastAF, Sanzo, and Haven's Kitchen! On this episode of ITS, Jolene walks Ali through brand-building from the ground up: Why it's much deeper than a cool font or fun package, what mistakes founders make when we make our inspiration boards, and what truly makes a brand premium and lasting.

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Matt Weiss is the founder and CEO of Rind, the innovative, whole fruit, snack brand popping up all over the place! On this episode of ITS, Matt and Ali talk about sales channels, the rise of express e-commerce, how to think about all the emerging marketplaces, and what emerging brands can gain (beyond sales) as the market offers us more opportunities and places to get a product into the market.

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Ilan Nass is the Chief Strategist at Taktical, the marketing company that helps brands scale through Cross Channel Strategies, Creative Storytelling, and Efficient Media Buying. On this episode of ITS, Courtnie guest-hosts and asks Ilan ALL the questions: What is/how do emerging brands optimize SEO, how do brands maximize ads and set reasonable expectations, and after all the hoopla, what the heck happened with IOS14?

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