Rachel Simons is the Co-Founder and CEO of Seed + Mill, America’s first sesame concept store and producer of a range of products made from sesame seeds, including halva, tahini soft-serve, a range of spices and everyone's favorite tahini. On this episode of In the Sauce, Rachel and Ali flip things around, and Rachel interviews Ali on all things sauce: what's been happening with the team, what some of the challenges have been a long the way, and what's next.

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Becca Parrish is the founder of Becca, the creative marketing agency behind mega brands like Health-ade, Casa Dragones, Le Bernadin, the Polo Bar and many, many more. On this episode of In the Sauce, Becca and Ali explore how a brand makes itself known and stays relevant in a sea of choices. They talk brand DNA, the rules around an elevator pitch, and Becca's biggest pet peeve.

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Trinity Mouzon Wofford is the Co-Founder and CEO of Golde, a wellness brand that got its start with beautiful pouches of tonic powders and is launching a line of face masks this week. On this episode of In the Sauce, Trinity and Ali discuss sales channels, the power of independent stores, Golde's move into Sephora and why Trinity believes in building with wholesale partners instead of focusing on direct to consumer.

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Cathryn Woodruff is the Director of Communications at Banza, the chickpea pasta company currently flying off the shelves. On this episode of In the Sauce, Cathryn and Ali break down the elements of communications, PR and marketing. They discuss brand voice, authenticity, storytelling and why, as Cathryn put it, it's critical to "act like a human. Not a brand."

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John Lawson is the Northeast regional grocery buyer at Whole Foods Market. On this episode of In the Sauce, John tells Ali what he's looking for in emerging brands, what mistakes we can avoid, how to work with buyers to maximize sales and why we should see shelf space as a vote of confidence and an investment, but not the end-goal.

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Raquel Tavares is the Founder and CEO of Fourth and Heart, the ghee company that has become a household name since they launched in 2015. On this episode of In the Sauce, Raquel and Ali discuss consumer education, product innovation, selling on Amazon and how Raquel built a killer brand.

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Grace Lachona is a Supplier Development Manager for UNFI NEXT, the program that mega distributor, UNFI, created to curate and incubate emerging brands. On this episode of In the Sauce, Grace and Ali talk about distribution, the numbers, how and when to open new distribution centers in new regions and how to avoid potential mistakes.

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Michael Kirban is the Founder and CEO of VitaCoco, the brand that brought coconut water to the US in 2004, and is now the global market leader, selling in hundreds of thousands of store here and abroad. On this episode of In the Sauce, Mike and Ali talk about the journey and lessons learned along the way: From selling cases bodega to bodega on his rollerblades, through Coke's acquisition of his biggest competitor, to now, as Vita continues to innovate and grow through acquisitions of other beverage brands.

Photo Courtesy of Chris Gregory

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Homa Dashtaki is the Founder of White Moustache, a yogurt company with a cult-like following and a waitlist of over thirty retailers. On this episode of In the Sauce, Homa and Ali talk about authenticity and scale: Can they coexist? What gets sacrificed when you grow? What about when you don't grow? And again...how it always comes back to an amazing product.

Photo Courtesy of Nicole Franzen

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Dawn Techow is Cofounder of Relish Food Project, an outsourced CFO for emerging CPG food companies. On this episode of In the Sauce, Dawn and Ali talk about MONEY: Everything from accounting and bookkeeping, to what you need to know and clean up before you go out and try to raise capital.

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