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What happens when your $3.50 breakfast sandwich suddenly costs $12.50? When your skilled workers demand $30/hour instead of $18? When your commercial lease jumps 50%? Welcome to the economic reality of 2025 – a landscape transformed by persistent inflation, potential tariffs, and permanently reset price expectations.

This candid, unfiltered conversation dives deep into the practical challenges small business owners face as they navigate today's economic pressures. We explore the "Overton window" concept – how yesterday's outrageous prices become today's reluctant acceptance – and what this means for your pricing strategy. Using real-world examples from construction materials to commercial real estate, we illustrate how inflation has permanently altered business costs across industries.

Most valuably, we share actionable strategies for protecting your margins without alienating customers. You'll learn why 30-day estimate validity periods have evolved from sales tactics to financial necessities, how technology adoption can create operational efficiencies, and why employees often resist price increases more strongly than customers do. We also discuss the looming influence of potential tariffs – and why they're already impacting pricing decisions regardless of whether they're ultimately implemented.

Throughout this discussion, we maintain a strictly practical perspective focused on business survival rather than political posturing. The insights shared apply across industries and business sizes, making this essential listening for anyone navigating the complex economic terrain of 2025.

Ready to strengthen your business against inflationary pressures? Listen now to gain concrete strategies for maintaining profitability while continuing to deliver exceptional value in today's challenging economic landscape.

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.