Episode 82
The Elements Of Successful Client Acquisition In Staffing Sales
Show Notes:
Recap of last week: The Difference Between Good Salespeople and Great Ones
The 3 Stages Of Client Acquisition And Their Characteristics
Stage One:
Suspect
Focused on Ideal Client ProfileSelling to “Type”Marketing campaign to create engagementQualification is the catalyst for moving to the next phaseStage two:
Prospect
Selling to an individualDeveloping an understanding of that person’s usage, technology, skillsetsLead Nurturing Campaign to stay “top of mind”Job order is the catalyst for moving to the next phaseStage three:
Client
Selling across the organizationAccount knowledge and account penetrationRelationship Management to deepen and solidify the relationshipDeveloping internal/external referral enginesIf you liked this Podcast please take a moment and give us a review & rating wherever it is that you listen to us.
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-G