On this episode, we are sitting down with Adriana Parente. Adriana is the founder of Keep In Touch agency and has over 6 years experience in the influencer and social marketing space. Whether you’re interested pursuing a career in social media, immersing yourself in the marketing space or you’re a scrolling consumer, I hope you enjoy this episode and gain new insight on the world of influencing. 

What we cover:

• Adriana's passion for the influencer and social marketing space 
• What brands are looking for when collaborating with influencers
• Why being authentic is so important while building your brand 
• Are influencers celebrities? Our hot take
• The transition from in-house to founding a company 
• The growing pains of becoming your own boss
• Balancing your identity outside of entrepreneurship 
• Coming home to yourself through finding your passions 

Connect with Adriana:
Instagram: @adrianaparente_ @kitmedia.ca
Website: www.kitmedia.ca
 
 Connect with me:
Instagram: @beccnicholls
TikTok: @betterwithbecca
YouTube: BECCA
 
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