Daniel and Ciaran discuss influencer marketing, warts and all. Ciaran shares why he finds influencers such hard work and in many cases such a poor ROI on the effort that goes into recruiting them. (We know they aren't all bad but the bigger they are the harder they are to deal with in Ciaran's experience) In today's celebrity sceptical world, we think advocates are a far more genuine way to get the most out of what is traditionally termed 'Influencer marketing' You get to give genuine fans of your brand a really unique experience that they can share with their audiences. We also share with you all the sad news that Klout is shutting the doors on its social scoring platform and discuss a few alternatives. For detailed show notes please visit https://www.targetinternet.com/podcasts