Based on our experience and insights from working with a wide range of beauty brands, we know that it's essential to understand the nuances of each beauty retail segment in order to build a successful influencer marketing strategy. 
 
It can be tricky to figure out what works best for your brand so in this week’s episode, we outline some of the differences and similarities that marketers should be aware of when it comes to building a successful influencer marketing strategy for different beauty segments.  Because as with most things in marketing, it's the small things that make the big difference.
 
Find out: 
<ul><li style="font-weight:400;">Aspirational, inspirational or educational - what’s right for your brand? </li>
<li style="font-weight:400;">How TikTok has made beauty more akin to fashion </li>
<li style="font-weight:400;">Why context and credibility is key, no matter the segment </li>
</ul>

Based on our experience and insights from working with a wide range of beauty brands, we know that it's essential to understand the nuances of each beauty retail segment in order to build a successful influencer marketing strategy. It can be tricky to figure out what works best for your brand so in this week’s episode, we outline some of the differences and similarities that marketers should be aware of when it comes to building a successful influencer marketing strategy for different beauty segments. Because as with most things in marketing, it's the small things that make the big difference. Find out: Aspirational, inspirational or educational - what’s right for your brand? How TikTok has made beauty more akin to fashion Why context and credibility is key, no matter the segment

Based on our experience and insights from working with a wide range of beauty brands, we know that it's essential to understand the nuances of each beauty retail segment in order to build a successful influencer marketing strategy.&nbsp;
&nbsp;
It can be tricky to figure out what works best for your brand so in this week’s episode, we outline some of the differences and similarities that marketers should be aware of when it comes to building a successful influencer marketing strategy for different beauty segments.&nbsp; Because as with most things in marketing, it's the small things that make the big difference.
&nbsp;
Find out:&nbsp;
<ul><li>Aspirational, inspirational or educational - what’s right for your brand?&nbsp;</li>
<li>How TikTok has made beauty more akin to fashion&nbsp;</li>
<li>Why context and credibility is key, no matter the segment&nbsp;</li>
</ul>

Influencer Marketing for Different Beauty Segments

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.
Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else.
Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing.
Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy.
www.curemedia.com

Business

Marketing

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing. Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy. www.curemedia.com

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