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Influencer Marketing in 2025 Nicole Ponce from Semrush & Sarah Adam from Wix
Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.
You'll learn:
What makes for a great influencer relationship
What to measure and why
How to find influencers
And much more
Thanks again to our wonderful partners:
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.
Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!
View all episodes
By The Marketing Meetup
5
22 ratings
Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.
You'll learn:
What makes for a great influencer relationship
What to measure and why
How to find influencers
And much more
Thanks again to our wonderful partners:
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.
Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!
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