From Instagram’s industry-shaking video-first strategy shift, to the gradual emergence from lockdown, 2021 has been a transformative year for influencer marketing. But there’s no time to dwell on the past. Let’s get to the bottom of the biggest question on everyone’s lips right now: What comes next? 
With Frida Ekholm in the studio this week we have Holly Morran, UK Marketing Manager at Cure Media. Together they will give you the influencer marketing trends update for 2022; walking you through emerging behavioral trends from consumers, social platform changes you’ll need to be ready for, and of course - the influencer marketing tactics you’ll need in play to succeed. 
 
We’ll be talking about:
<ul><li style="font-weight:400;">Consumer behavior trends and how they affect fashion brands </li>
<li style="font-weight:400;">3 keys to a successful influencer marketing strategy 2022 </li>
<li style="font-weight:400;">Social platform opportunities you should hop onto</li>
</ul>

From Instagram’s industry-shaking video-first strategy shift, to the gradual emergence from lockdown, 2021 has been a transformative year for influencer marketing. But there’s no time to dwell on the past. Let’s get to the bottom of the biggest question on everyone’s lips right now: What comes next? With Frida Ekholm in the studio this week we have Holly Morran, UK Marketing Manager at Cure Media. Together they will give you the influencer marketing trends update for 2022; walking you through emerging behavioral trends from consumers, social platform changes you’ll need to be ready for, and of course - the influencer marketing tactics you’ll need in play to succeed. We’ll be talking about: Consumer behavior trends and how they affect fashion brands 3 keys to a successful influencer marketing strategy 2022 Social platform opportunities you should hop onto

From Instagram’s industry-shaking video-first strategy shift, to the gradual emergence from lockdown, 2021 has been a transformative year for influencer marketing. But there’s no time to dwell on the past. Let’s get to the bottom of the biggest question on everyone’s lips right now: What comes next?&nbsp;
With Frida Ekholm in the studio this week we have Holly Morran, UK Marketing Manager at Cure Media. Together they will give you the influencer marketing trends update for 2022; walking you through emerging behavioral trends from consumers, social platform changes you’ll need to be ready for, and of course - the influencer marketing tactics you’ll need in play to succeed.&nbsp;
&nbsp;
We’ll be talking about:
<ul><li>Consumer behavior trends and how they affect fashion brands&nbsp;</li>
<li>3 keys to a successful influencer marketing strategy 2022&nbsp;</li>
<li>Social platform opportunities you should hop onto</li>
</ul>

Influencer Marketing Trends for 2022

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
<ul>
<li>What does it take to stay culturally relevant in a fast-moving landscape?</li>
<li>What can brands learn from the creators who build communities, not just audiences?</li>
<li>How do you structure for creator-led growth?</li>
</ul>
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Business

Marketing

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe. This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy. Each week, we unpack the real questions marketing teams are facing: What does it take to stay culturally relevant in a fast-moving landscape? What can brands learn from the creators who build communities, not just audiences? How do you structure for creator-led growth? Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

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