On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future.

Tune in to learn:

• Community feedback and the influence it can have (5:15)
• Marketing to a technical audience (6:55)
• ABM in 2024 (8:50)
• Working in companies that are ready to scale (12:00)
• Coming into a new company and taking time to listen (14:10)
• Relationship between the CMO and CRO (18:00)
• GitLab's biggest wins (22:30)
• The No. 1 metric to look at (25:15)
• Surprising lessons about making mergers work (29:45)
• Stepping out of your comfort zone (32:00)
• The potential of AI in software delivery (34:15)
• What does it mean to be a CSO? (38:30)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.