Founder and CEO of Trademark Factory, Andrei Mincov, discusses the critical distinctions between SEO and branding in the context of trademarking. He explains why trademarking generic terms is not feasible and emphasizes the importance of creating a unique brand identity that stands out in the market. Andrei also offers insights into strategic approaches for trademarking that can significantly benefit businesses looking to protect their intellectual property. Show Notes

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• Andrei Mincov: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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