In this episode, Bill and Heather analyze a high-growth, IP-protected pet product business with $2.9M EBITDA and 54% margins. The discussion explores its sales channels (e-commerce, distributors, and brick-and-mortar), the challenges of IP protection, and untapped e-commerce opportunities. With its potential for private equity interest and strategic expansion, this deal stands out as a strong contender in the thriving pet category.

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Key Highlights:

1. Financial Breakdown: $5.3M revenue, $2.9M EBITDA, 54% margins.
2. IP Protection: The core of its pricing power and market dominance.
3. Sales Channels: Distributors, Petco, PetSmart, and e-commerce.
4. Growth Potential: E-commerce expansion and international reach.
5. Industry Insight: Thriving pet product trends and competitive landscape.
6. Valuation Debate: Estimating its high multiple (8x-12x EBITDA).

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