Inside Aesthetics

Episode 117 hosts Professor Shafi Ahmed, a multi-award winning colorectal surgeon, teacher, futurist and entrepreneur. Professor Ahmed primarily operates at The Royal London Hospital, UK as a bowel cancer specialist. 

But outside of his day job, Professor Ahmed has a much more extensive role in health care provision, being one of the top 20 global influencers in digital health and innovation. He advises the UK government on the 'Long-Term Plan' for health care and was awarded the Future NHS Award by members of Parliament. He is also the civilian advisor for the British Armed Forces in General Surgery.

He has helped design and implement surgical education programmes in over 20 countries including conflict zones. Recently he was commissioned by the Abu Dhabi government to help digitalise and innovate their health care system for the future. 

Professor Ahmed has the unique accolade of being the world's most watched surgeon, having streamed live operations using 'Google Glass', 'SnapChat Spectacles' and live on British national television. These events allowed tens of thousands of students to learn across the world live and simultaneously. He was also the first surgeon to operate using 'Microsoft Hololens', collaborating on a live case with the avatars of colleague surgeons who were actually based in different continents.

If that wasn't enough, Professor Ahmed co-founded Medical Realities, a virtual reality medical education company. Here he is pioneering ways of teaching the surgeons of the future including the use of haptic feedback gloves – with implications for how the practical skills of medical professionals are learnt including aesthetic doctors and injectors.   

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Episode 118 hosts Dr Michelle Wong, better known by her online persona, 'Lab Muffin'.

We explore why skin care is so poorly understood before diving into some of the most commonly asked questions about skincare and product marketing. We cover sun cream, what a basic skincare regime looks like and get a simple guide to the important vitamins for cosmetic skin care.

00:00 Introduction 01:04 Meet Michelle (Lab Muffin) and Her Background 03:25 From Chemistry PhD to Skincare Education 07:03 Starting a Blog and Building a Science-Based Platform 10:59 Rise of Social Media and Myth Busting Content 13:31 Handling Misinformation and Online Criticism 18:27 Why Skincare Is So Confusing for Consumers 21:18 Cosmetics vs Drugs and Evidence Standards 26:25 Common Skincare Myths and Marketing Claims 30:08 Natural vs Synthetic and Clean Beauty Debate 33:29 Sunscreen Myths and How It Really Works 36:15 Chemical vs Physical Sunscreens Explained 40:13 Safety Concerns and Hormone Disruption Fears 42:46 Understanding Toxicity and Dose 47:06 Core Skincare Basics Everyone Needs 52:09 Cleanser Science and Skin Barrier Health 01:01:45 Why More Products Don't Always Mean Better Results 01:08:49 Price vs Effectiveness in Skincare 01:16:38 Medical Grade vs Over The Counter Products 01:20:09 How to Test and Track Skincare Results 01:24:30 Evidence Based Ingredients That Actually Work 01:28:55 Vitamin A, Vitamin C and Niacinamide Explained 01:32:40 Acne Management and When to See a Doctor 01:36:10 Overdoing Skincare and Irritation Risks 01:39:25 Simple Routine for Beginners and Final Takeaways

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Episode 118 hosts Dr Michelle Wong, better known by her online persona, 'Lab Muffin'. Lab Muffin is a science educator and content creator with a PhD in medicinal and molecular chemistry. Through her hugely popular Instagram, YouTube and blog channels, she debunks beauty myths and explains the science behind leading skin and beauty products.

 We explore why skin care is so poorly understood before diving into some of the most commonly asked questions about skincare and product marketing. We cover sun cream, what a basic skincare regime looks like and get a simple guide to the important vitamins for cosmetic skin care.

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

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Follow Dr Jake on Instagram 

Follow David on Instagram

 

Episode 115 hosts Dr Tapan Patel (Cosmetic physician based in London, UK) Tapan specialises in all aspects of non-surgical aesthetic procedures and is a global KOL for Allergan Aesthetics.

A year ago to the day of our recording, Tapan was diagnosed with COVID-19. The aftermath of this and his recovery led him on a personal journey to re-discover his health and wellness but also something even bigger. Not only did he get into the shape of his life but he then incorporated these new perspectives into aesthetic consultations with his patients.

We ultimately pose some deeper questions about cosmetic medicine including: Have we only scratched the surface of our patients potential? Can wellness and aesthetics be combined into a new speciality known as lifestyle medicine?

00:00 Introduction 01:04 Meet Dr Tapan Patel and Background in Aesthetics 03:25 Life During Lockdowns and Changing Perspectives 07:03 Why Aesthetics Should Be More Medical and Holistic 10:59 Missed Opportunities in Treating Lifestyle Issues 13:31 Moving From Transactional Treatments to Whole Patient Care 18:27 Personal Experience With Severe COVID Illness 21:18 Recovery, Reflection and Psychological Impact 26:25 Gaining Weight and Losing Control During Lockdown 30:08 The Moment That Triggered Lifestyle Change 33:29 Shifting From Short Term Goals to Longevity Thinking 36:15 First Steps to Improving Health and Daily Routine 40:13 Why Walking and Step Counts Became the Game Changer 42:46 Tracking Progress With Technology and Accountability 47:06 Small Habit Changes That Create Big Results 52:09 Why Fad Diets Fail and Sustainable Habits Win 01:01:45 Identity Change and Long Term Behavior Change 01:08:49 Daily Routine, Discipline and Early Morning Habits 01:16:38 Mindfulness, Stress and Mental Clarity 01:20:09 Why Healthcare Professionals Often Neglect Their Own Health 01:24:30 Barriers to Healthy Living for Patients and Families 01:28:55 Practical Advice for Lifestyle Change in Real Life 01:32:40 Integrating Wellness Into Aesthetic Practice and Final Takeaways

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Episode 115 hosts Dr Tapan Patel, a leading cosmetic physician and the owner of PHI clinic in London, UK. He specialises in all aspects of non-surgical aesthetic procedures and is a global KOL for Allergan Aesthetics.

A year ago to the day of our recording, Dr Patel was diagnosed with COVID-19. The aftermath of this and his recovery led him on a personal journey to re-discover his health and wellness but also something even bigger. Not only did he get into the shape of his life but he then incorporated these new perspectives into aesthetic consultations with his patients.

We ultimately pose some deeper questions about cosmetic medicine including: Have we only scratched the surface of our patients potential? Can wellness and aesthetics be combined into a new speciality known as lifestyle medicine?

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

Follow Dr Tapan Patel on IG: https://www.instagram.com/drtapanp/ 

Episode 114 hosts Ruanne Brell (Avant Senior Medico-legal Solicitor from Sydney, Australia)

In her previous two podcasts (Episodes 51 and 66) we focused on the patient and the medical professionals perspectives. We covered how cosmetic consultations should be approached and more importantly, what to do when things don't go as planned.

In today's episode we focus specifically on the legal implications of advertising cosmetic and injectable treatments in Australia. In an age where social media forms the bulk of many clinics marketing, we assess how this should be carried out in a compliant way and how to avoid being reported or penalised.

00:00 Introduction 01:04 Meet Ruanne Brell 03:25 Why Advertising Rules Matter in Aesthetic Medicine 07:03 Understanding ARPRA and Its Role in Protecting the Public 10:59 What Counts as Advertising in Healthcare 13:31 Common Advertising Mistakes Clinics Make 18:27 Misleading Claims and Consumer Protection Laws 21:18 Protected Titles and Incorrect Qualifications 26:25 Social Media as Advertising and Your Responsibility 30:08 Before and After Photos and Compliance Standards 33:29 Photo Editing and Misleading Results Risks 36:15 Ethical Marketing and Managing Patient Expectations 40:13 Responsibility When Using Marketing Agencies 42:46 How Regulators Find Non Compliant Advertising 47:06 Complaints Process and Initial Warning Letters 52:09 Financial Penalties and Enforcement Risks 01:01:45 Testimonials Rules and What You Can and Cannot Share 01:08:49 Discounts, Promotions and Inducement Risks 01:16:38 Major Updates in the New Advertising Guidelines 01:20:09 How to Audit Your Website and Social Media 01:24:30 When to Seek Legal or Professional Advice 01:28:55 Practical Tips to Stay Compliant and Reduce Risk 01:32:40 Final Advice and Key Takeaways

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Episode 114 sees the return of Ruanne Brell, a senior medico-legal solicitor at Avant (Australia's largest medical indemnity company).

In her previous two podcasts (Episodes 51 and 66) we focused on the patient and the medical professionals perspectives. We covered how cosmetic consultations should be approached and more importantly, what to do when things don't go as planned.

In today's episode we focus specifically on the legal implications of advertising cosmetic and injectable treatments in Australia. In an age where social media forms the bulk of many clinics marketing, we assess how this should be carried out in a compliant way and how to avoid being reported or penalised.

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

Episode 113 hosts Dr Andre Braz (Dermatologist from Rio De Janerio, Brazil)

This is the fourth chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 107, 109, 113, 118, 224 and 321 for our other episodes and regions of the world)

In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and skin tones.

We explore the beauty ideals of Brazil, world-famous for it's glamour and aesthetic confidence. But what's less commonly appreciated is that Brazil is also the world's most mixed race nation. So we go on a deep dive to understand what 500 years of the fusing of cultures and races translates into.

We discuss how injectors might approach multi-racial patients and get to the heart of one the core themes of the Beauty Of The World mini series - should we put less emphasis on race when we treat our patients and more people's cultural and environmental identity?

00:00 Introduction 00:35 Meet Dr Andre Braz 06:00 Andre's Career Journey 10:40 Anatomy Training Breakthrough 12:15 Working With Major Brands 17:50 What Makes Brazil Brazilian 24:20 Miscegenation And Beauty Ideals 33:10 AB Face Method Explained 39:50 Brazil's Top Procedures 44:25 Youth Trends And Male Aesthetics 46:50 Male Aesthetics Boom 48:00 Influencers Shape Beauty 49:25 Natural vs Overdone 52:20 Trend Procedures Backlash 55:45 South America Differences 59:05 Afro Brazilian Concerns 01:06:35 What Men Request 01:13:10 Training and Standards 01:20:15 How Much Filler 01:29:45 Brazil Clinic Trends 01:30:40 Toxin Brands Breakdown 01:34:30 Filler Brands And Costs 01:38:10 Biostimulators And Armonica 01:46:00 Injection Technique Deep Dive 01:49:10 Threads And Fat Dissolvers 01:56:10 Clinic Challenges And Team 02:03:10 Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 113 is the fourth chapter of our miniseries, 'The Beauty Of The World'.

The Beauty Of The World hosts globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll try to better understand what people find attractive, what influences this and celebrate the similarities and amazing differences between our faces and skin tones.

In this episode we're joined by Dr Andre Braz, a globally-renowned dermatologist, injector and cosmetic educator. Dr Braz is a leading KOL for numerous aesthetic brands including Allergan, Galderma, Merz, Teoxane and SkinCeuticals. ⠀

We explore the beauty ideals of Brazil, world-famous for it's glamour and aesthetic confidence. But what's less commonly appreciated is that Brazil is also the world's most mixed race nation. So we go on a deep dive to understand what 500 years of fusing of cultures and races looks like.

We discuss how injectors might approach multi-racial patients and get to the heart of one the core themes of the Beauty Of The World mini series - should we put less emphasis on race when we treat our patients and more people's cultural and environmental identity?

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

 

Episode 112 hosts Kian Moini (Founder of 'Cosmetic Recruitment' from Sydney, Australia)

Kian is the son of Babak Moini, the founder of Laser Clinics Australia and follows in his fathers footsteps in aiming to modernise and improve the Australian injectable industry.

Kian went straight into the corporate world from high school, getting an invaluable grounding in the workings of private equity, mergers & acquisitions, business strategy and management consultancy.

We get an insight into the current state of the business side of cosmetic clinics. We first discuss Kian's unique background and education in the cosmetic landscape and how it has evolved - starting with his father's own creation 'Laser Clinics Australia'.

We look at the projected growth of the industry and break down some financial jargon to explain the trends and consequences for clinics to become acquired either through private equity or be listed publicly.

Lastly we explore Kian's new start up company, 'Cosmetic Recruitment' that aims to solve the age old problem of clinics not having the right injector when they need them. Cosmetic Recruitment connects clinics with skilled injectors on a short or longer-term basis on an agreed commission structure.

00:00 Introduction 01:04 Meet Kian Moini 03:25 Growing Up Around Laser Clinics Australia 07:03 Choosing Business Over University 10:59 Early Lessons From Running Failing Cafes 13:31 Turning Around a Hospitality Business 18:27 What Private Equity Actually Is 21:18 How Investors Grow and Scale Clinic Chains 26:25 Why Systems and Processes Increase Business Value 30:08 The Difference Between Income and Exit Value 33:29 Why Founder Led Clinics Can Be Hard to Sell 36:15 Separating Yourself From the Business 40:13 Building a Team and Reducing Risk 42:46 Keeping Staff and Sharing Incentives 47:06 Diversifying Revenue and Services 52:09 Why Time Is Your Most Valuable Asset 01:01:45 The Rise of Solo Injector Clinics 01:08:49 Workforce Shortages and Growing Demand 01:16:38 New Business Models and Flexible Staffing 01:20:09 Launching a Cosmetic Recruitment Startup 01:24:30 How Temporary Injectors Support Clinics 01:28:55 Future Trends in the Aesthetic Workforce 01:32:40 Final Business Lessons and Wrap Up

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