The Andrew Faris Podcast

Inside An 8-Figure Dog Brand Exit – What Made It Sellable (Ft. Bill D'Allesandro)


Listen Later

INTELLIGEMS

Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.


RICHPANEL

Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.


//


Bill D'Alessandro, founder of Natural Dog Company, just sold his brand to a private equity firm backed by Morgan Stanley. In this episode, Andrew Faris dives deep with Bill to unpack the entire journey—from building the business, to working with an investment bank, to negotiating and closing a deal with a strategic buyer.

If you're running a 7–9 figure eCommerce brand, this episode is pure gold. You'll learn:

- What makes a DTC brand actually attractive to strategic buyers

- The #1 mistake founders make when approaching an exit- Why contribution margin is still king in 2025

- How Bill built operational talent that scaled with the business

- The difference between “just another Shopify brand” vs. a sellable brand

- Why omnichannel distribution is critical to valuation

- Why most subscription businesses are really financing problems in disguise

- The emotional aftermath of exiting your company


//


CHAPTER TITLES:

00:01:18 - Who is Bill D'Allessandro?

00:03:00 - The Scope of Natural Dog Co Acquisition

00:09:01 - Investment Banking During A Buyout

00:22:55 - People Management Is The Hardest With Business

00:31:35 - Why Not All Subscription Models Are Great

00:42:46 - How Meta Dependency Could Harm Your Business


//


Bill D'Alessandro is the former of CEO of Natural Dog Co and Elements Brand and current Head of M&A at Food Science, a portfolio company backed by Morgan Stanley. Follow Bill on X at https://x.com/billda and listen to Acquisitions Anonymous by visiting https://www.acquanon.com/.


//


SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!


//


ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast


⁠//


FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: [email protected]

Work with Andrew: ⁠https://ajfgrowth.com

...more
View all episodesView all episodes
Download on the App Store

The Andrew Faris PodcastBy Andrew Faris

  • 5
  • 5
  • 5
  • 5
  • 5

5

21 ratings


More shows like The Andrew Faris Podcast

View all
Capitalism.com with Ryan Daniel Moran by Capitalism.com

Capitalism.com with Ryan Daniel Moran

731 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,080 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

Ecommerce Playbook: Numbers, Struggles & Growth

70 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,256 Listeners

Founders by David Senra

Founders

1,877 Listeners

Noah Kagan Presents by Noah Kagan

Noah Kagan Presents

906 Listeners

My First Million by Hubspot Media

My First Million

2,619 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

198 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

Moneywise by Hampton

Moneywise

643 Listeners

Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

Marketing Operators

10 Listeners

Tactical & Practical by Nate Lagos

Tactical & Practical

2 Listeners