Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

The ecommerce and martech space is crowded, with thousands of vendors to consider. In this podcast, Paul & James share insights on which capability areas are getting investment & why, based on their own projects and what the ecommerce businesses and digital agencies they work with are prioritising. They discuss established and emerging 3rd party technology and how it’s being used, what the tools can do & what's good about them, challenges to look out for and opportunities for these vendors to enhance the feature set.

Learning how to plan and manage your ecommerce roadmap is really important. The roadmap is a schedule of work for the maintenance and continuous improvement of your website, the ecommerce equivalent of a content calendar. It indicates the ecommerce team’s priorities and can be distributed to help internal & external partners plan and align. In this podcast, Paul & James give advice on what a roadmap needs to include, how to manage your roadmap and how to use it effectively to prioritise resources to ensure you can deliver planned work.

When embarking on an ecommerce technology project, for example migrating to a new ecommerce vendor or integrating a 3rd party CMS, it's imperative to have a structured plan for communicating across the various internal and external stakeholder groups. Without clear communication, projects can be derailed by inefficiency, such as important tasks not being completed on time that slow down development sprints. In this podcast, James & Paul share the key learning from a combined 30+ years of ecommerce technology project management, exploring how you need to communicate with and when, proven techniques for managing communication effectively and some of the most popular tools used by Client-side teams.

Preparing for a new site launch can be a daunting prospect and the hard work that has gone into the development phase can be undone if the migration isn't planned in detail. In this ecommerce podcast, consultants James Gurd and Paul Rogers talk through their top 10 things for ecommerce teams to focus on to help them avoid common site launch issues and ensure everyone is working to a clear, structured plan.

Historically, a common challenge when proposing BigCommerce to ecommerce businesses with a strong International presence was the lack of a genuine multi-storefront (MSF) solution. Instead, merchants typically required separate storefronts logins and integrations. With the latest MSF release, BigCommerce has significantly improved its MSF capabilities so we sat down with the team to discuss how it now compares to market leaders like Magento and Salesforce? James Gurd and Paul Rogers interview Kristina Pototska, Head of Product Management, and Jim Herbert, Senior VP & General Manager EMEA. They provide an honest appraisal of the current level of maturity for BigCommerce's MSF product suite and discuss how they're constantly improving to address some of the known limitations.

In this ecommerce podcast, consultants Paul & James interview Marxent's Founder and CEO, Beck Besecker. Ther discussion explores what Marxent’s 3d Cloud proposition is, how much work is required for a retailer to get started with 3D product configurators/AR and how the integration works for ecommerce platforms like Shopify and Magento. Tune in for platform and ecommerce insights.

Shopify Online Store 2.0 was announced to developers in Q2 2021, representing a major upgrade to the theme architecture to improve storefront management for developers and ecommerce teams. Paul & James sat down with leading Shopify experts Piers Thorogood, Co-Founder at WMW, and Dan Gamble, Development Director at BAO to discuss the impact of 2.0 on ecommerce teams. Listen in for insights on Sections Everywhere, headless commerce, Shopify Markets and international ecommerce, multi-language, Shopify Flow, B2B and predictions for where Shopify is headed as a platform.

When you change your ecommerce vendor model, such as going from Open Source hosted to a cloud-native multi tenant SaaS, you’re not just swapping out the software; it’s a different way of working and you need to understand the implications so you can plan for them. No platform is perfect, so learning how and when to compromise is key. In this episode Paul and James share their experience of the impact migrating to a true SaaS solution has on ecommerce teams, both technically and operationally, exploring the key benefits and some of the challenges that need to be understood.

An ecommerce podcast explaining what browse and basket abandonment are and why they’re important for ecommerce. We cover common mistakes and how to avoid them, tools ecommerce teams can use and implementation challenges to watch out for. Our advice is based on experience implementing campaigns and working with other ecommerce teams who run this type of marketing automation.

Expert insights on where ecommerce analytics is heading with all the changes to privacy and cookie-based tracking. Hear from Elevar's owner Brad Redding on the demise of cookie-based tracking, what all the changes have meant for advertisers and ultimately merchants and what other solutions are out there to replace cookies.