Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

The ecommerce platform landscape is quite cluttered. In this interview, Paul chats with with Chord's Co-founder and CEO Bryan Mahoney, looking at where Chord sits in the ecommerce platform market and whats its key selling points are for merchants. 

Bryan's background is running an design and development agency helping early stage DTC brands like Glossier grow their ecommerce presence. Bryan shares his expertise and discusses how their data-first approach provides a point of difference to older platforms that have only recently evolved into providing robust APIs.

We’ve seen a few businesses pulling back the number of storefronts for ecommerce due to the day-to-day management effort and the cost impact e.g. licensing, maintenance, support etc. There needs to be a clear business case for investing in one or more additional storefronts and businesses really need to be able to measure incremental impact.

In this ecommerce podcast James & Paul do a talking heads on the use cases for single vs. multiple storefronts. They provide a clear definition of what multi-storefront means, exploring how the decision impacts ecommerce teams operationally, then cover common use cases for single storefronts with multi-currency and localisation vs. when multi-storefront is a worthwhile and necessary investment.

An interview with Paul Grey, Product Marketing Lead for Shopify's Ecosystem Team. Paul works closely with Shopify's development and agency partner network to help merchants improve how they use the Shopify platform and its app network. Learn more about the product strategy behind new tools like Editions.

Join us for a podcast deep dive into Narvar's customer experience platform. We interview Adrien Naeem and Chris Hoskin to discuss how ecommece teams can build the business case for post purchase CX, the key features of the Narvar returns portal and how they support retailers to provide a red carpet experience for premium brands. Discover how other businesses are using Narvar and where Narvar sees the future of post-purchase CX.

Founded by former Attraqt CEO, Andre Brown, Advanced Commerce initially went out to market as an ecommerce platform but pivoted back to focus on search and merchandising. As 2022 brings tougher trading conditions and a sharper focus on improving onsite customer experience to boost sales and retention rates, we sat down with Andre to explore how Advanced Commerce set about to offer a point of difference to ecommerce teams in the search & merch space. We cover their market positioning, points of difference with other market leading systems and the benefits more advanced merchandising can add to an ecommerce business.

The industry talks a lot about connecting with customers at the right time and the right place. In this episode, we're joined by Allen Chaves, CTO of our sponsors Klaviyo, to discuss how their platform enables ecommerce businesses to drive smart email marketing flows. We also explore emerging trends and innovative uses of the platform.

Luxury brands want shopping to be an experience, not just a functional process. Often this results in money thrown at the front-end and in visible elements like packaging but not always the logistics. We all know that the shipping experience pays a vital role in nudging first time shoppers into repeat buyers. In this ecommerce podcast, Paul & James interview the founder of leading concierge provider Harper on the  value of a concierge service, for example white glove delivery for VIP customers.

Queue abandonment is a common issue for retailers and long wait times frustrates shoppers. In this episode, we sat down with Mishipay CEO and founder, Mustafa Khanwala, to discuss common in-store purchase frustrations and the benefits of digital solutions like barcode scanning for retail teams. Mustafa shares his insights on the challenges of in-store checkouts and how the Mishipay solution has been designed to put shoppers in control of the checkout to improve conversion and drive basket value.

The martech landscape is cluttered. The Marketing Technology Landscape Supergraphic states around 5,000 vendors but in reality it’s much more. Modern businesses demand agile tech stacks and greater speed to market, as well as the elusive single customer view of data, but achieving this isn’t straight forward.  Additionally, tech selection isn’t always well orchestrated, with silos resulting in systems being selected without company-wide integration being understood or planned for.   In this ecommerce podcast, James Gurd and Paul Rogers sit down with an experienced ecommerce data & technology consultant to discuss common issues with martech setups, how to address them and what a good martech stack looks like.

Many organisations have moved away from the ‘one source of truth’ platform that does everything e.g. application, logic, compiling code, submitting the html to the browser. Instead, they have a hybrid setup where ecommerce plays a more closely defined role, sometimes it’s simply just a shopping basket & checkout!

An important distinction is now being made by ecommerce teams as to what the role of an ecommerce platform should be and how it enables the business to achieve other functionality e.g. how to support an RMA process without having to be responsible for the heavy lifting of processing returns.

In this podcast, experienced consultants James Gurd and Paul Rogers talk about the typical systems that are being plugged into modern ecommerce platforms, such as PIM, what purpose they serve and how they benefit ecommerce businesses.