Good. Better. Broker.

Inside Equity: Leverage your Clients' Most Powerful Tool | Episode 80


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The following guest sits down with host Justin White:

•  Ann Sullivan – Sr. Loan Officer, Lending Heights


Strategies for Mortgage Brokers to Guide Homeowners on Leveraging their Home Equity

With home values at all-time highs, homeowners have an incredibly powerful tool in their equity. How can mortgage loan originators help clients decide how or if they should use it? Listen to episode # 80 of Good. Better. Broker. as we discuss the different ways to take advantage of home equity and how it can benefit a consumer’s financial wellbeing.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to guide homeowners to leverage their equity.


In this episode, we discuss ...

•  1:37 – how Ann advises her borrowers on using their home equity
•  2:03 – how home equity can combat credit card debt
•  3:10 – clients who have a low mortgage rate and high credit card debt
•  4:17 – conversations with borrowers about rate vs. payment
•  6:20 – questions to ask borrowers about debt consolidation opportunities
•  8:29 – the responsibility of a loan originator to assess clients’ finances
•  9:54 – how consumers look at the equity they have in their home
•  11:07 – how investors can leverage their equity
•  13:36 – borrowers who want to wait to refinance until rates come down
•  16:00 – the difference between doing refinances now and the last refi boom
•  18:15 – Ann’s message to loan officers on conversations with borrowers about equity


Resources mentioned in this episode:

Home Value Estimator


Show Contributor:

Ann Sullivan
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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram, or Twitter


Connect with UWM on Social Media:

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Head to uwm.com to see the latest news and updates.

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