#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we build, and why “curate, don’t create” has been key to scaling. If you’re running (or joining) a B2B community, this is how you make it work.

Matt covers:

• Why we think of community like a product, not just a channel
• How Exit Five grew community membership over 100% in under a year
• The systems we use to drive 40% monthly active user engagement
• The power of “tripwires,” onboarding, and member matchmaking
• How feedback loops shape what we build

Timestamps

• (00:00) - – Intro to Matt

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Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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