It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance.

Zeeshan from TikTok kicks off by asking about the preferred method for Conversion Tracking: Google Analytics 4 (GA4) or Google Tag Manager (GTM). Jyll breaks down the pros and cons of each, highlighting the crucial considerations for optimal conversion tracking before providing her recommendation.

Sauna Suites on TikTok raises a common challenge: tracking conversions when bookings occur on a third-party system. Jyll explores two practical options—tracking button clicks and leveraging Offline Conversion Import (OCI). This is a must-listen for anyone who runs a lead gen focused Google Ads account.

Mike, also from TikTok, seeks answers to a peculiar issue. Despite registering 15 conversions a day on Google Ads, he isn't receiving any phone calls. Jyll dives into how to identify and address potential discrepancies in your tracking, ensuring accurate and actionable data for optimization.

Don't miss the opportunity to enhance your Google Ads proficiency with Jyll Saskin Gales. Follow her on TikTok, Instagram, YouTube, LinkedIn, and Threads to ask your burning questions for future episodes, and tune in weekly for expert insights and practical solutions.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  

Conversion Tracking help
If you'd like an introduction to Jyll's Google Analytics & Conversion Tracking specialist, learn more at https://jyll.ca/pages/ga4-consulting-google-merchant-center 

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Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her social media community.

The episode kicks off with Nasim's query about location settings. Jyll explains the nuances of Presence versus Presence or Interest, emphasizing the importance of checking campaign-level settings to ensure precise targeting. Uncover the reasons why conversions might still be coming from outside your target location, and explore tools like Google Analytics and Location Reports to troubleshoot the issue.

Felix's question delves into structuring ad accounts for businesses with multiple locations. Jyll provides various strategies for handling multiple locations, depending on the unique context of your business.

The episode concludes with Justminu on TikTok seeking advice on the optimal location radius for a physical business. Jyll shares the power of radius targeting in Google Ads' advanced settings, and how to tailor your radius based on the nature of your business.

Discover why your Google Ads might be appearing in unexpected locations, and learn the complexities of location settings with Jyll Saskin Gales. Whether you're an experienced PPC specialist or just starting out with Google Ads, Jyll offers practical solutions with real-life examples to enhance your Google Ads performance.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads 

Google Ads coaching
If you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode3

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In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three questions sourced from her social media community.

The episode kicks off with a question from Jean-Claude, who seeks insights on how to reach people who have visited specific websites. Jyll discusses Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on visited websites. She emphasizes the importance of creativity in forming niche audiences for effective targeting.

The second question comes from Hicham, who wants to know how to place display ads on a specific website that uses Google AdSense. Jyll talks about placements, topics, and display/video keywords, offering a comprehensive guide on how to choose specific websites, apps, or YouTube channels for display and non-conversion-based video campaigns.

Moving to search campaigns, the third question from an anonymous TikTok user addresses the apparent contradiction in Jyll's advice on using audiences in targeting and observation modes with search campaigns. Jyll clarifies the nuances between both options, and provides actionable insights on when to use each mode, and how audience observations can inform future targeting strategies.

During the episode, Jyll shares practical tips, dispels confusion, and empowers listeners to leverage the full potential of Google Ads targeting options. Whether you're a seasoned advertiser or just starting out, this episode offers valuable insights into maximizing the effectiveness of your Google Ads campaigns through your targeting strategy.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads
Let an ex-Googler show you how to make Google Ads work for your business. With more than 100 updated in-platform tutorials, plus access to Jyll on a LIVE monthly call, the Inside Google Ads membership course is the best way to accelerate your Google Ads skills and manage your ads more profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode2 

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In the first episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community.

The episode kicks off with a query from a TikTok user named Zack, who wonders whether to opt for a Maximize Conversions bid strategy or stick to a fixed cost per click (CPC). Jyll discusses manual CPC bidding and advocates for the versatility and efficiency of the Maximize Conversions strategy in most scenarios.

Moving on to the second question from Anabel, who asked about using Phrase Match keywords alongside Smart Bidding. Jyll explains the evolving inner workings of phrase match and recommends it, even in conjunction with smart bidding, countering Google's advice to pair Smart Bidding with broad match keywords.

The final question comes from Frostify on TikTok, seeking guidance on whether to use Target ROAS with a low budget. Jyll discusses the advanced nature of target ROAS and provides insights on the prerequisites for its effective use, emphasizing the importance of having a minimum number of daily conversions for optimal AI learning.

Throughout the episode, Jyll provides actionable insights, dispels myths, and offers practical advice based on real-world experiences with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, and the delicate balance between budget constraints and campaign efficiency.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
If you're interested in getting started with Google Ads, but you're an absolute beginner and completely overwhelmed by all the tutorials and advice out there, I created my newest course, Google Ads for Beginners, just for you. Short, simple and digestible lessons that will teach you the core concepts you need to run effective, profitable Google Ads. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode1

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