In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three questions sourced from her social media community.

The episode kicks off with a question from Jean-Claude, who seeks insights on how to reach people who have visited specific websites. Jyll discusses Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on visited websites. She emphasizes the importance of creativity in forming niche audiences for effective targeting.

The second question comes from Hicham, who wants to know how to place display ads on a specific website that uses Google AdSense. Jyll talks about placements, topics, and display/video keywords, offering a comprehensive guide on how to choose specific websites, apps, or YouTube channels for display and non-conversion-based video campaigns.

Moving to search campaigns, the third question from an anonymous TikTok user addresses the apparent contradiction in Jyll's advice on using audiences in targeting and observation modes with search campaigns. Jyll clarifies the nuances between both options, and provides actionable insights on when to use each mode, and how audience observations can inform future targeting strategies.

During the episode, Jyll shares practical tips, dispels confusion, and empowers listeners to leverage the full potential of Google Ads targeting options. Whether you're a seasoned advertiser or just starting out, this episode offers valuable insights into maximizing the effectiveness of your Google Ads campaigns through your targeting strategy.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads
Let an ex-Googler show you how to make Google Ads work for your business. With more than 100 updated in-platform tutorials, plus access to Jyll on a LIVE monthly call, the Inside Google Ads membership course is the best way to accelerate your Google Ads skills and manage your ads more profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode2

Find Jyll on social media
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In the first episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community.

The episode kicks off with a query from a TikTok user named Zack, who wonders whether to opt for a Maximize Conversions bid strategy or stick to a fixed cost per click (CPC). Jyll discusses manual CPC bidding and advocates for the versatility and efficiency of the Maximize Conversions strategy in most scenarios.

Moving on to the second question from Anabel, who asked about using Phrase Match keywords alongside Smart Bidding. Jyll explains the evolving inner workings of phrase match and recommends it, even in conjunction with smart bidding, countering Google's advice to pair Smart Bidding with broad match keywords.

The final question comes from Frostify on TikTok, seeking guidance on whether to use Target ROAS with a low budget. Jyll discusses the advanced nature of target ROAS and provides insights on the prerequisites for its effective use, emphasizing the importance of having a minimum number of daily conversions for optimal AI learning.

Throughout the episode, Jyll provides actionable insights, dispels myths, and offers practical advice based on real-world experiences with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, and the delicate balance between budget constraints and campaign efficiency.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
If you're interested in getting started with Google Ads, but you're an absolute beginner and completely overwhelmed by all the tutorials and advice out there, I created my newest course, Google Ads for Beginners, just for you. Short, simple and digestible lessons that will teach you the core concepts you need to run effective, profitable Google Ads. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode1

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales