"We have to reignite the energy and the fire and the love," says CEO Libby Wadle of J.Crew Group, which launched Madewell Forever this week, a dynamic bet on sustainability. The resale platform, in partnership with ThredUp, is part of a "purpose-led" pivot that Wadle first sparked as head of Madewell. Wadle takes us inside that journey, looking back to J.Crew's heyday – when she ran that brand – and forward to the opportunities that she says more circularity in apparel can unlock. From a visit to a "fair trade" factory in Vietnam to new insights on in-store versus online, Wadle says, "I've never felt more inspired and excited and invigorated."

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