Today we’re diving into Starbucks’ resurgence in Australia!

Arriving on Australian shores at the turn of the millennium, Starbucks rolled out fast across the continent, but by 2008 was forced to close two-thirds of its stores. Fast forward to 2025, and Starbucks is back with a bang.

To help us understand the comeback is Starbucks’ marketing and communications manager, Nick Casey! Join us as we discuss the Starbucks growth strategy: including menu development, the importance of consistency, the impact of social media and their adaptation to consumer preferences.

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

Explore Starbucks Australia here: https://www.instagram.com/starbucksau/ 

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Proudly sponsored by 

Eco Barista: https://www.ecobarista.com.au/  

Apax Lab: https://apaxlab.com/ 

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