Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

Charlie Epstein has been part of The Strategic Coach® Program for 27 years, and he’s found that it allows him to continually find the oasis in the desert of entrepreneurism. In this episode, he tells Dan Sullivan and Shannon Waller about bringing together his personas of financial advisor and stand-up performer in a one-man show.

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

Whenever Dan Sullivan meets someone new, he reminds himself that he’s only the 21st most important person in their life. In this episode, he explains why this is the best way to begin a new relationship.

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

There might be a lot of reasons for an entrepreneur to freak out, but there’s one freakout that triggers all the others. In this episode, Dan Sullivan and Shannon Waller discuss the dangers of having unrealistic deadlines.

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

Due to the acceleration of new technology in all areas of human activity, life has become complex. But there are ways you can maintain simplicity in how you operate without missing out on anything that new technology can provide you. In this episode, Dan and Shannon explain how, with examples.

For a variety of reasons, most people like asking questions to which they already know the answers. But in the entrepreneurial world, all breakthroughs are created by asking questions you don’t know the answers to. In this episode, Dan Sullivan explains how different types of questions lead to different results, and in which situations each type of question is best.

New technologies are created when someone sees how the creation would fit existing desires, but that doesn’t mean that potential customers will understand its purpose or how to use it. In this episode, Dan and Shannon talk about the essential role of coaching when it comes to technology.

In business, it sometimes happens that someone is required to perform a task that’s beyond their capability. While it might seem like the entrepreneur or team leader should step in and help in such a case, doing so can actually get in the way of the individual and the team growing their capabilities. In this episode, Dan Sullivan shares a way to handle failures that will benefit the future of the entire organization.

In 1950, sociologist David Riesman developed a model to describe three types of individuals based on how they develop their opinions, values, and expectations of the world: tradition-directed, inner-directed, and other-directed. In this episode, Dan Sullivan explains what these three models look like, why entrepreneurs are more likely to bet their futures on their inner values, and how you can work on remaining true to yours.

When an entrepreneur pitches a project they’ve envisioned, it can seem like great results are just around the corner. But often, there are elements the entrepreneur hasn’t predicted, and these elements can delay, or even permanently sink, a project. Dan Sullivan has created a list of checkpoints you can use on any project to determine just how profitable it’s going to be, and when. In this episode, he explains the dangers of not using the checklist and walks you through each of its points.

Figuring out what to charge for a product or service can be a source of great stress, and sometimes fear, for entrepreneurs. In this episode, Dan Sullivan explains the mistakes most entrepreneurs make when determining a price and how they should be thinking about it instead.