Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer.

Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awareness is growing, leading to increased demand for resale options. They also talk about the structural challenges of branded resale and the need for a more integrated approach to foster a circular economy in the outdoor industry.

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Chapters:

• 00:00 - Welcome to the Rock Fight
• 00:52 - The Recent Surge in Secondhand Discussions
• 02:05 - Introducing Barruch Ben Zekry
• 03:19 - Overview of Out and Back
• 03:39 - The Importance of Supply in Resale Market
• 09:00 - Differentiation in the Secondhand Market
• 13:33 - Consumer Engagement and Shift in Trends
• 16:39 - Challenges in the Secondhand Space
• 22:21 - Brands and Their Role in Secondhand Initiatives
• 33:07 - Future Perspectives on Industry Production

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