In today’s BONUS episode (159) of the EAT, CAPTURE, SHARE podcast, I’m joined by Zach Spuckler, founder of the online marketing company Heart, Soul & Hustle and host of the podcast by the same name. Zach takes us through a clear, practical A-Z on everything you need to know about Instagram and Facebook ads, making this often intimidating topic feel accessible and actionable for creatives like you. 

We dive into why understanding the basics of social media advertising is so important and how ads can help you grow and sustain your creative business. If you’ve never ventured into the world of Instagram ads, or if you’ve dabbled with boosted posts and felt underwhelmed, THIS is the episode for you. 

Here's what else you can expect from today's episode...

• Zach introduces himself.
• Zach explains how food photography led him into online marketing.
• Zach reveals the three key things to think about for anyone starting to advertise their food photography business!
• Zach talks about when (and if!) to hit the 'boost' button on Facebook or Instagram.
• Zach explains why it's in your best interest to learn how to use the Ads Manager on FaceBook and Instagram.
• Zach shares the biggest mistake new entrepreneurs make with ads on social media.
• Zach gives his best advice for food photographers and food bloggers starting to run ads on a budget.
• Zach gives his top tips for food photographers using ads to attract new business. 

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Zach's website, Instagram and FaceBook
• Zach's podcast episode on his core ad strategy for 2025
• Are Instagram ads worth it? – Eat Capture Share podcast episode number 21
• Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! 
• Find the full show notes HERE
• Find my Instagram HERE