In today's episode (170) of the EAT, CAPTURE, SHARE podcast, I'm doing a deep dive into all things Instagram with the amazing Zach Spuckler, founder of marketing company Heart, Soul & Hustle and host of the Heart, Soul & Hustle podcast. This time, Zach is interviewing me in an episode originally recorded for his podcast.

We dive into how often you really need to post on Instagram to grow your audience, why surface-level stats don’t tell the whole story, and I coach Zach through what’s been secretly holding him back from his own Instagram growth. Grab a pen — you’re going to want to jot down every one of my Instagram growth gems! 

Here's what else you can expect from today's episode...

• I chat about staying motivated to post on Instagram even when you don’t hit your posting targets.
• I break down why understanding both your strengths and your audience is the secret to creating scroll-stopping content.
• I talk about finding the perfect balance between hopping on Instagram trends and staying true to what resonates with your followers.
• I reveal the three must-watch Instagram metrics that will actually move the needle on your growth.
• I share my most actionable audience-building strategies.
• We chat about how we turn Instagram inspiration into our own original content.
• I walk you through how I plan my monthly content calendar (yes, it’s simpler than you think!).

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Zach's website, Instagram and Facebook
• Amy Porterfield
• Instagram ad strategies for food photographers – Eat Capture Share podcast episode number 159
• Find the full show notes HERE
• Find my Instagram HERE