In this episode, Kevin reunites with Molly Cahill to discuss the evolving landscape of Instagram marketing. Following her well-received presentation at the East Mastermind group in Boston, Molly shares insights on new features such as Instagram collaborations, the rise of carousel posts, and the importance of authenticity in social media content.

They explore practical strategies for chiropractors to leverage Instagram effectively, the integration of humor and education in posts, and the impactful use of AI to streamline content creation. Molly emphasizes the significance of human plus AI in maintaining a genuine voice while optimizing efficiency.

The discussion underscores the necessity for clinics to maintain an active Instagram presence to foster trust and connection with potential patients.