Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.

Catch every episode in the series to get the full picture, and put these moves into play by Monday.

Summary
This episode provides a powerful guide for real estate agents who are not seeing results from their Instagram efforts. The discussion unpacks the most common mistakes that are costing agents clients and shares a clear blueprint for creating content that actually converts. You will learn how to transition from simply posting to building a high-engagement, lead-generating machine that elevates your brand and positions you as the go-to expert in your local market.

Key Takeaways

• Posting for Likes, Not Leads: Understand why focusing on vanity metrics like views and likes can be a costly mistake. The episode explains how to shift your strategy to create content that speaks directly to your ideal client and inspires them to take action, rather than simply trying to go viral.
• The "Accidental Agent": Learn how a messy or incomplete profile, a lack of clear branding, or an inconsistent posting schedule can make you look unprofessional. The discussion highlights the importance of having a professional headshot, a compelling bio, and a consistent content strategy that establishes your authority and builds trust.
• Master the Art of the Hook: Discover that viewers have a very short attention span. The episode provides a blueprint for creating an engaging "hook" in the first 3 seconds of your Reels and videos to stop the scroll and keep people engaged with your valuable content.
• Beyond the Just Listed Post: Learn how to create content that is genuinely valuable to your audience. The episode explains how to move beyond basic "just listed" posts and create a mix of educational, entertaining, and personal content that builds a genuine connection with your followers over time.

Topics:

• Real estate Instagram
• Instagram marketing
• Real estate social media
• Lead generation
• Instagram for real estate agents

Call-to-Action

Ready to get more clients from Instagram? Listen to the full episode on your favorite podcast platform and transform your social media game!

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