Episode Title: IPS for Introverts

Guest: Katie Doherty, LaRousse Photo, Los Angeles, CA

We Discuss:

• Katie’s path from elementary teacher to weddings to a focused boudoir and maternity studio

• What introversion really looks like in a client-facing business and why IPS can fit introverts

• Working fewer clients at higher price points to protect energy and creativity

• A day-in-the-life: editing and reveals on non-shoot days vs. hair/makeup + 90-minute sessions on shoot days

• The client journey: ads → inquiry form → Zapier to Google Sheets → automated text via Haymarket → Calendly consult

• Setting expectations: session fee of $299, package starters at $995, and how transparent pricing reduces friction

• Running virtual reveals on Zoom (or in-studio) and guiding selections in Lightroom without pressure

• What clients actually buy: strong demand for digital packages, Vision Art matted print boxes for maternity, albums for boudoir

• Simple, profitable ops: outsourcing retouching, partnering with H/MUAs, and keeping the studio setup streamlined

• Style and specialization as real marketing: developing a cohesive editorial look so you’re not a commodity

TLDR:

• IPS doesn’t require being “salesy.” It rewards listening, guidance, and clear structure.

• Fewer, higher-value bookings can prevent burnout. Katie’s averages: ~$2,000 for maternity and ~$2,500 for boudoir.

• Keep it simple: one light, a few sets, clean workflow, and a single great sample product to start.

• Lower the barrier to entry with a reasonable session fee, then help clients curate in a reveal.

• Use systems to save your social battery: Zapier, Google Sheets, 17hats, Haymarket, Calendly, and Loom when a call won’t fit.

Resources:

• Freebies: https://www.introvertedphotographers.com

• Katie’s podcast: Introverted Photographers Club 

• Katie on Instagram: @laroussephoto