What line do we cross when we post pictures of sick kids to social media and why does the Instagram algorithm and content machine seem to promote these kinds of images? I am not the only one who gets creeped out when I am served pictures and videos of other people’s sick kids in the hospital. The discomfort is very real.

I need to talk through all of my feelings about posting sick kids on Instagram and the money making infrastructure (branded content of sick children) around it which is why I am so excited for today’s guest, Fortesa Latifi. She is a kick ass journalist who is one of the few covering the influencer world seriously and smartly for places like the Washington Post and Teen Vogue.

Her recent piece in the Washington Post examined the phenomenon of medical influencers and asked the very important question….why can’t millions of people look away from these pictures being posted of kids during their most vulnerable experiences?

Fortesa is a goddamn gem of a human and you are going to love her as much as I do.