Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.

“Predictable revenue is great. So you can manage the money you have and you can plan with confidence for your future,” she tells IdeaCast host Curt Nickisch. “Most of these businesses are also direct to the end customer, which also allows a deeper relationship with the customer.”

Key topics include: subscription fatigue, customer experience, entrepreneurship, how the pandemic changed subscription behavior, what went wrong at Blue Apron, innovation, and ethics.

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