The Art of Online Business

Is Complexity Keeping You From Scaling?


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In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows.
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I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.”

I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business.

Complexity that’s holding them back from scaling their business faster.

I’m a huge fan of simplicity. Years ago, however, my business was anything but simple.

It was super complex, with different offers for different audiences. The back end of the business was a spider web of different tools connected to each other in weird ways.

Things got so much better when I simplified everything down to four key components in the business.

We scaled the business. We created more revenue and more profit. I was working the least amount of hours that I ever had, and I was the happiest I’d ever been in the business.

That’s what I want for you and your business, and it starts with simplifying the business into four different systems, which I’m going to share with you today.




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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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The Art of Online BusinessBy Kwadwo [QUĀY.jo] Sampany-Kessie

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