In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed.  But it’s not that simple.  Older concepts like pass-along rates and generic multipliers are resulting in some fuzzy math leaving us scrounging for “breadcrumbs,” amongst the “rat babies.” We speak with digital media guru Doug Lacombe who does his best to create a positive impression.Guest: Doug Lacombe, President Communicatto Inc<a href='mailto:doug@communicatto.com'>doug@communicatto.com</a><a href='https://www.communicatto.com/'>https://www.communicatto.com/</a><a rel="payment" href="https://www.buymeacoffee.com/dougv">Support the show</a>

In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed. But it’s not that simple. Older concepts like pass-along rates and generic multipliers are resulting in some fuzzy math leaving us scrounging for “breadcrumbs,” amongst the “rat babies.” We speak with digital media guru Doug Lacombe who does his best to create a positive impression. Guest: Doug Lacombe, President Communicatto Inc doug@communicatto.com https://www.communicatto.com/ Support the show

In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed.&nbsp; But it’s not that simple.&nbsp; Older concepts like pass-along rates and generic multipliers are resulting in some fuzzy math leaving us scrounging for “breadcrumbs,” amongst the “rat babies.” We speak with digital media guru Doug Lacombe who does his best to create a positive impression.Guest: Doug Lacombe, President Communicatto Inc<a href="mailto:doug@communicatto.com" rel="noopener noreferrer">doug@communicatto.com</a><a href="https://www.communicatto.com/" rel="noopener noreferrer">https://www.communicatto.com/</a><a href="https://www.buymeacoffee.com/dougv" rel="noopener noreferrer">Support the show</a>

Is Digital Media Leaving a False Impression?

We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.&nbsp; And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

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We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.  And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.                              

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Is Digital Media Leaving a False Impression?

Is Digital Media Leaving a False Impression?

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