Think going viral will bring in more wedding clients? Think again.

In this episode of The Level Up Podcast, Taylor and Kelley debunk the myth that viral content equals more bookings and explain why focusing on curated, strategic social media is the key to long-term success.

They share real stories from wedding professionals who had viral videos with millions of views but zero bookings, and discuss how luxury clients actually find and book their vendors.

If you're a wedding photographer or videographer looking to use social media the right way, attract high-end clients, and grow your business without chasing views, this episode is for you.

In thiz episode, we cover:
✔️ Why going viral won’t necessarily bring in more bookings
✔️ The difference between social media followers vs. paying clients
✔️ How wedding professionals should use Instagram to build trust & credibility
✔️ Why relationship-building is more effective than viral trends
✔️ The types of posts that attract high-end clients (and what to avoid)
✔️ How to curate your Instagram like a portfolio instead of a highlight reel
✔️ Why luxury clients aren’t looking for their vendors on viral reels or TikToks

💬 Have you ever gone viral? What was the result for your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 03:00 | Introduction
03:01 – 10:00 | The Viral Myth: Why More Views Don’t Equal More Bookings
10:01 – 16:00 | Real Stories from Wedding Professionals Who Went Viral
16:01 – 20:00 | The Right Way to Use Instagram for Business Growth
20:01 – 22:00 | Final Thoughts

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/