President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures and build global brands, delves into the topic of influencer marketing. She explores the relevance of influencer marketing in today's business landscape, discussing its impact on brand strategies and consumer engagement. Tune in to gain insights into whether influencer marketing is just a passing trend or a valuable long-term strategy for businesses looking to expand their reach and connect with diverse audiences. Show Notes

Connect With: 

• Katherine Melchior Ray: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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