Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing? Guest: Eva Shortt, Zahav PR<a href='https://zahavpr.com/'>https://zahavpr.com/</a> <a href='mailto:info@zahavpr.com'>info@zahavpr.com</a> Connect with Eva on Instagram: <a href='http://instagram.com/zahavpr'>instagram.com/zahavpr</a>Take the Quiz “Are you more book smart or street smart?” <a href='https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart'>https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart</a><a rel="payment" href="https://www.buymeacoffee.com/dougv">Support the show</a>

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing? Guest: Eva Shortt, Zahav PR https://zahavpr.com/ info@zahavpr.com Connect with Eva on Instagram: instagram.com/zahavpr Take the Quiz “Are you more book smart or street smart?” https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart Support the show

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing?&nbsp;Guest: Eva Shortt, Zahav PR<a href="https://zahavpr.com/" rel="noopener noreferrer">https://zahavpr.com/</a>&nbsp;<a href="mailto:info@zahavpr.com" rel="noopener noreferrer">info@zahavpr.com</a>&nbsp;Connect with Eva on Instagram: <a href="http://instagram.com/zahavpr" rel="noopener noreferrer">instagram.com/zahavpr</a>Take the Quiz “Are you more book smart or street smart?” <a href="https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart" rel="noopener noreferrer">https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart</a><a href="https://www.buymeacoffee.com/dougv" rel="noopener noreferrer">Support the show</a>

Is it Better to be Street-Smart or Book-Smart in PR?

We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.&nbsp; And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

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We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.  And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.                              

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Is it Better to be Street-Smart or Book-Smart in PR?

Is it Better to be Street-Smart or Book-Smart in PR?

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