What does personalizing the sales experience mean? How do you do it? Why do customers care?

Lightning Round: Top Ways to Create a Personalized Sales Follow-Up System

Question: Rico from Mexico City asks, "We sell a commodity, our competitive landscape is thick. We are getting beaten up on price. What can I do to help my sales team create a better and more personal experience for our customers? One that makes them easily choose us over the competition and takes price off the table?"

Book: To Sell Is Human by Daniel Pink

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